MAM
Ogilvy & Mather shines at IndIAA Awards 2016
MUMBAI: Today, IndIAA Awards 2016 honoured creative advertising backed by real budgets from top 15 advertising categories amidst much fanfare in a gala event at ITC Maratha, Mumbai.
With five wins to their name from different categories, Ogilvy & Mather scored big at the awards night. Leo Burnett and J. Walter Thompson followed with two wins each.
BBDO India, Flying Cursor, Grey Group India, Creative Land Asia and Dentsu Communications won an award each.
Here is the complete category wise winners list from IndIAA Awards 2016
1. Auto Two Wheelers (Joint winners)
TVS Jupiter – Zyada ka fayda
Client : TVS Motor
Creative agency: Dentsu Communications, Bengaluru
and
Bajaj V – Invincible
Client : Bajaj Auto
Creative agency: Leo Burnett
2. Consumer Electronics
Micromax Unite4 – Angrezipanti ko dikhao angootha
Client : Micromax
Creative agency: Creativeland Asia
3. Media and Entertainment
Dainik Bhaskar – Zidd karo duniya badlo
Client : Dainik Bhaskar
Creative agency: Ogilvy & Mather
4. Corporates
Mahindra – Seed the Rise for India’s Farmers
Client : Mahindra Group
Creative Agency – Flying Cursor
5. Fashion and Accessories
Titan Raga – Break the Bias
Client: Titan Company Ltd
Creative agency: Ogilvy & Mather
6. Food and Beverages
Pepsi – Pepsi thi, pi gaya
Client: Pepsico
Creative agency: J. Walter Thompson
7. Govt.. / Ministries
Indian Army – The Most Exciting Job
Client : Indian Army
Creative agency: Grey Group India
8. Home Care
Ariel – Dads Share the Load
Client : P&G India
Creative agency: BBDO India
9. Insurance
Max Life – Sachchi Advice
Client : Max Life
Creative agency: Ogilvy & Mather
10. Online Commerce
Flipkart – Flipkart matlab bilkul pakka
Client : Flipkart
Creative agency: Lowe Lintas Bengaluru
11. P ersonal Care
He Deo – Hai Respect Toh Spray Respect
Client: Emami
Creative agency: Leo Burnett
12. Telecom / Internet / IT / APPS
Vodafone Supernet
Client: Vodafone
Creative agency: Ogilvy & Mather
13. Travel, Tourism, and Hospitality
Rajasthan Tourism – Jaane Kya Dikh Jaye
Client : Rajasthan Tourism
Creative agency: Ogilvy & Mather
14. Pharma/ Wellness/ Healthcare
IAPC – Last Words
Client: Indian Association of Palliative Care
Creative: Medulla Healthcare Communications
15. Fittings & Fixtures
Wintech – Soundproof Diwali
Client: NCL Wintech
Creative agency: J. Walter Thompson
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
