MAM
Ogilvy & Mather shines at IndIAA Awards 2016
MUMBAI: Today, IndIAA Awards 2016 honoured creative advertising backed by real budgets from top 15 advertising categories amidst much fanfare in a gala event at ITC Maratha, Mumbai.
With five wins to their name from different categories, Ogilvy & Mather scored big at the awards night. Leo Burnett and J. Walter Thompson followed with two wins each.
BBDO India, Flying Cursor, Grey Group India, Creative Land Asia and Dentsu Communications won an award each.
Here is the complete category wise winners list from IndIAA Awards 2016
1. Auto Two Wheelers (Joint winners)
TVS Jupiter – Zyada ka fayda
Client : TVS Motor
Creative agency: Dentsu Communications, Bengaluru
and
Bajaj V – Invincible
Client : Bajaj Auto
Creative agency: Leo Burnett
2. Consumer Electronics
Micromax Unite4 – Angrezipanti ko dikhao angootha
Client : Micromax
Creative agency: Creativeland Asia
3. Media and Entertainment
Dainik Bhaskar – Zidd karo duniya badlo
Client : Dainik Bhaskar
Creative agency: Ogilvy & Mather
4. Corporates
Mahindra – Seed the Rise for India’s Farmers
Client : Mahindra Group
Creative Agency – Flying Cursor
5. Fashion and Accessories
Titan Raga – Break the Bias
Client: Titan Company Ltd
Creative agency: Ogilvy & Mather
6. Food and Beverages
Pepsi – Pepsi thi, pi gaya
Client: Pepsico
Creative agency: J. Walter Thompson
7. Govt.. / Ministries
Indian Army – The Most Exciting Job
Client : Indian Army
Creative agency: Grey Group India
8. Home Care
Ariel – Dads Share the Load
Client : P&G India
Creative agency: BBDO India
9. Insurance
Max Life – Sachchi Advice
Client : Max Life
Creative agency: Ogilvy & Mather
10. Online Commerce
Flipkart – Flipkart matlab bilkul pakka
Client : Flipkart
Creative agency: Lowe Lintas Bengaluru
11. P ersonal Care
He Deo – Hai Respect Toh Spray Respect
Client: Emami
Creative agency: Leo Burnett
12. Telecom / Internet / IT / APPS
Vodafone Supernet
Client: Vodafone
Creative agency: Ogilvy & Mather
13. Travel, Tourism, and Hospitality
Rajasthan Tourism – Jaane Kya Dikh Jaye
Client : Rajasthan Tourism
Creative agency: Ogilvy & Mather
14. Pharma/ Wellness/ Healthcare
IAPC – Last Words
Client: Indian Association of Palliative Care
Creative: Medulla Healthcare Communications
15. Fittings & Fixtures
Wintech – Soundproof Diwali
Client: NCL Wintech
Creative agency: J. Walter Thompson
Brands
Madhurendra Malu appointed genesis vertical head at Hyundai
Hyundai taps luxury veteran to steer Genesis debut and growth
GURUGRAM: Hyundai Motor Company India has appointed Madhurendra Malu as vertical head for Genesis, tasking the seasoned auto executive with leading the luxury marque’s official entry and long term growth in the Indian market.
Based in Gurugram, Malu will oversee the brand’s end to end mandate, from luxury positioning and network strategy to crafting a high touch customer experience. The role puts him at the centre of Hyundai’s push to establish Genesis as a serious contender in India’s elite automotive segment.
He joins Hyundai after a short but high impact stint at JSW MG Motor India, where he served as head of sales and earlier as head of CEM and network development. During his time there, Malu helped build the MG Select premium retail format from the ground up. The initiative saw the appointment of 13 dealer partners and the launch of 15 showrooms across 14 cities, with spaces designed to feel more like art galleries than conventional car outlets.
In a farewell note to his MG colleagues, Malu described the experience as a defining chapter. He said the role demanded constant sprints from day one, spanning dealer development, marketing, sales, planning, strategy and execution. Despite the intensity, he called the journey deeply fulfilling and expressed pride in helping lay the foundation of a premium automotive brand in India.
Before MG, Malu held senior leadership roles at Škoda Auto Volkswagen India, where he led business and brand development as well as network expansion. He also spent over 16 years at Maruti Suzuki, rising through multiple regional and national sales roles, including commercial business head for the Nexa network in the southern region.
With experience across mass, premium and near luxury segments, Malu’s appointment signals Hyundai’s intent to treat Genesis not just as another launch, but as a carefully curated luxury play. As the brand prepares to enter the Indian market, all eyes will be on how this new captain steers the flagship.
