AD Agencies
Ogilvy & Mather Mumbai’s new management structure keeps young leaders in mind
MUMBAI: Effective July 7, Ogilvy & Mather has made the following changes in the Mumbai Office Management Structure:
• All Ogilvy Mumbai’s businesses and account management resources will be brought together under 5 clusters, each headed by an Executive Vice President & Cluster Head.
• The five new EVPs & Cluster Heads are: Abhik Santara, Ajay Menon, Hitesh Patel, Prakash Nair and VR Rajesh.
• These EVPs & Cluster Heads will form the core business leadership team for Ogilvy Mumbai. They will work with Kunal Jeswani, who is both CEO of Ogilvy India as well as the Head of Office for Ogilvy Mumbai, to drive Ogilvy’s flagship Mumbai office.
The new management structure is designed to empower Ogilvy’s young leaders and create a width of leadership to re-engineer the agency for growth over the next 5 years, drive greater focus on clients within each cluster, drive new capabilities and services, and a deeper focus on talent and training.
“Like any great team, we need to put the right people in the right roles; we need to work harder and train harder than the competition; and we need to play to win. Ogilvy Mumbai is a great team. And we’re playing to win. Abhik, Ajay, Hitesh, Prakash and Rajesh are our best young business leaders and we are empowering them to shape this agency. We are building for the future and this is only the beginning,” said Ogilvy India CEO and Head of Office – Ogilvy Mumbai, Kunal Jeswani.
AD Agencies
Omnicom Advertising names Ellie Brocklehurst chief growth and marketing officer for Asia
The former TBWA Asia marketing chief returns from maternity leave with an ambitious mandate to make Omnicom the most sought-after network in the region.
NEW YORK: Ellie Brocklehurst is back, and she is not easing herself in gently. Omnicom Advertising has appointed Brocklehurst as chief growth and marketing officer for Asia, a role that puts her in charge of growth and marketing initiatives across the network’s three flagship agencies: BBDO, McCann and TBWA. Her brief is to sharpen existing capabilities while identifying new avenues for expansion across the region.
Brocklehurst brings a career that has moved steadily upward through some of the industry’s most recognisable names. She began at Source Music before moving through Exposure Public Relations and Marketing, Taurus Marketing and LEWIS Global Communications. She then joined BBDO Worldwide as communications manager for the Asia group, rising to regional communications director for Asia. At Wunderman Thompson, she served as head of marketing and PR for APAC before being elevated to APAC growth marketing lead, where she worked closely with local management teams on client expansion strategies, new business acquisition and brand building. Most recently, she served as chief marketing officer at TBWA\Asia.
Brocklehurst, who is returning from maternity leave, was characteristically direct about what she intends to do with the opportunity. “Transitioning back from my final maternity leave is a significant personal milestone,” she said. “While it’s the end of one era at home, it marks the beginning of an ambitious new one professionally.” She left little doubt about the scale of her ambition. “I’m stepping into this role with a clear mission: to make Omnicom Advertising the most awarded, revered, and sought-after agency network in Asia.”
In a region where agency networks are jostling hard for creative dominance and client loyalty, that is a target worth watching. Brocklehurst has spent two decades learning exactly how this game is played. Now she gets to set the rules.
