MAM
Ogilvy India wins gold at APAC Effies 2016, gives credit to adding soul to campaigns
Mumbai: Ogilvy India won a gold for their campaign ‘Akanksha Anthem’ for Akanksha foundation, apart from two silver trophies at the prestigious EFFIES APAC awards held at Singapore last night.
Speaking on what may have worked in favour of the campaign, Ogilvy and Mather India Discovery and Planning Vice Chairman and Country Head Madhukar Sabnavis said, “I guess beyond creativity and effectiveness, the fact that the campaigns aimed to make a major social difference made them appealing to the judges. That added a soul to the work beyond the heart appeal.”
Apart from the gold, the agency also earned the two silver metals for their work on Vodafone Mpesa, and Make Love Not Scar — Reshma.
“I owe this to the teams that worked on the campaign, and the overall culture that is continuously striving to push the bar to drive results,” Sabnavis added.
The other five of the entries submitted by the agency shortlisted as finalists included their campaign for Sanifresh, Kinley Tata Sky, Diu and Satyamev Jayate season 3.
