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Ogilvy India is Agency of the Year: Effies
MUMBAI: Ogilvy seems to be having a dream 2009, a year that was tough for advertising agencies as they battled against a slump in spends amid a global slowdown.
Ranked as the number one advertising agency by the Brand Equity Ad Agency Reckoner (BEAR) review for the year, Ogilvy has now been crowned as the Agency of the Year at the Effies 2009.
The agency pocketed a total of 120 points, picking up three gold, five silver and five bronze metals.
Sprite’s ‘Seedhi Baat, No Bakwaas‘ campaign won one gold while the Vodafone Zoozoos fetched two more gold Effies for the agency.
The five bronze metals were for Pond‘s (The Cinderella Effect: The Journey from Mass to Class), Sakshi (Move to Tomorrow), Vodafone (Chhota Credit), Vodafone (Happy to Help) and Tata Sky+ (Tata Sky+ Launch).
JWT India took the second spot with 50 points, bagging one gold, two silver and one bronze metals. The agency also won the Grand Effie for its ‘Teach India‘ campaign for The Times of India, which added 10 points to its total tally.
With 45 points in its kitty, Lowe Lintas stood at the third spot while Mudra Group made it to the fourth position, pocketing 35 points.
Lowe Lintas won one gold metal and two metals each of silver and bronze while the Mudra Group won three silvers and one bronze this year.
The other agencies making it to the Effies winning list this year were Rediffusion, Arc Worldwide/Leo Burnett, Bates 141 and McCann Erickson India.
MAM
Good Monk taps Arshdeep Singh for preventive health campaign
Campaign promotes Healthy 50+ nutrition with focus on elderly care and daily habits.
MUMBAI: If fitness had a scoreboard, this one would be playing the long game. Bengaluru-based preventive healthcare brand Good Monk has roped in Indian cricketer Arshdeep Singh for its latest campaign, placing the spotlight firmly on a segment often overlooked in India’s wellness boom, the 50+ age group. The initiative positions preventive nutrition not as a future fix, but as a daily discipline, much like the sport its ambassador represents.
At the heart of the campaign is Good Monk Healthy 50+, a product designed to address evolving nutritional needs of adults over 50. Built on the brand’s patented Invisi-Nutri Blend Technology, the formulation blends essential vitamins, minerals and amino acids into everyday meals without altering taste, a quiet intervention aimed at supporting energy levels, bone health and immunity.
The campaign film leans into a relatable emotional insight: the growing concern among younger Indians about their ageing parents’ health. Instead of dramatic health scares, it takes a slice-of-life approach, nudging audiences to rethink everyday nutrition and adopt small, consistent habits that compound over time.
Arshdeep Singh’s association aligns neatly with this narrative. Known for discipline and steady performance on the field, he mirrors the campaign’s central message—long-term results are built on everyday consistency. His personal emphasis on family adds another layer, making the messaging less about products and more about responsibility.
The move comes as India’s healthcare conversation shifts from treatment to prevention. While much of the market has focused on fitness and lifestyle products for younger consumers, Good Monk is carving a niche by addressing the nutritional gaps of older adults, a segment with rising health awareness but limited targeted solutions.
Founded under Superfoods Valley, the brand has been building a portfolio of science-backed, sprinkle-on nutrition products aimed at integrating seamlessly into daily meals. Its growing presence across urban and semi-urban markets reflects a demand for convenience-led health solutions that do not disrupt food habits.
With distribution across its direct platform and e-commerce marketplaces such as Amazon and Flipkart, Good Monk is now doubling down on awareness as much as accessibility. The Arshdeep-led campaign signals a broader push not just to sell a product, but to reframe preventive healthcare as a shared family priority.
Because in this innings, the real win is not just longevity, it’s how well you play it.
