Ad Campaigns
Ogilvy & Hindustan Unilever launch a new TVC for Brooke Bond Red Label
Mumbai: Brooke Bond Red Label, the flagship brand of Hindustan Unilever, has released a new television commercial under the brand’s on-going campaign “Taste of Togetherness.”
The new TVC emphasises the importance of interpersonal interactions, which in today’s world have been replaced by social media interactions. Phone calls with loved ones have been replaced by messages. Heartfelt conversations and selfless acts of compassion in everyday life are not as widely experienced as they once were.
In its latest ad, conceptualised by Ogilvy Mumbai, the brand takes this narrative further by showcasing two strangers in a place where one would be most vulnerable—a hospital waiting room. As a conversation brews between them, a most unexpected revelation makes the story tug at viewers’ hearts.
Speaking on the latest TVC, Ogilvy executive creative director Akshay Seth said, “There’s something that is warmer than a great tasting cup of tea—the warmth of a stranger’s company when it is needed the most. We’ve all been in situations where a handshake, a hug, or a few comforting words can work magic. For this to get translated, the story and execution needed to feel authentic and heartfelt. And this is one of the reasons the ad is resonating, with people coming forth with their personal experiences.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
