MAM
Ogilvy creates ad campaign for Spice Mobile
MUMBAI: Spice Mobile is set to roll out a new ad campaign that has been created ad conceptualised by Ogilvy.
The objective of the campaign is to tell the youth of India that Spice Mobile is a ‘cutting-edge’ mobile Internet company and it has just launched a Spice Flo Series of mobile phones, Flo ME and Flo TV.
Spice Flo Series delivers music experience with ‘surround sound’ and Internet experience with ‘Smart Touch technology’. Also Flo TV comes with the added innovative feature of Live TV
The company will roll out TVCs, radio, print and POS.
The ad film is a pop music video feel with a track that talks about Spice Flo Series music and Internet abilities. The creative idea is to tell the story of the mobile series in a form that the youth find most entertaining – a ‘cool and catchy’ music track.
Ogilvy group creative head Pradyumna Chauhan said, “Youngsters love song and dance and they also dig technology. So this ad pretty much takes off from there. Which is why we have attempted a pop video feel while interspersing the cool internet functions of the mobile in a track itself.”
Ogilvy group creative head Mahesh Gharat added, “The Spice Flo series is a cool package in entirety. Starting from the name to its surround sound to amazing internet functions, it‘s a cool must buy for today‘s youth. We just presented those facts in a way most appealing to the target.”
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
