MAM
Ogilvy brings back Cadbury’s ‘Shubh Aarambh’ campaign
MUMBAI: Cadbury Dairy Milk is coming back with its ‘Shubh Aarambh’ campaign is conceptualised by Ogilvy Mumbai.
The ‘Kuch Meetha Ho Jaaye’ advertising campaigns have helped Cadbury Dairy Milk transform into ‘meetha‘ (sweet), an equity that has widened the reach of the brand.
Ogilvy India NCD Abhijit Avashti said, “The Shubh Aarambh campaign was a blockbuster by any measure. Not only did it strengthen the meetha equity for CDM, it also transformed behaviour with folks eating CDM on such occasions. We thought it would be prudent to continue with the idea rather than find yet another cut on meetha. The two new situations are extremely endearing. Depending on the life-stage a viewer is in, I think they will give leave him/her with a sense of déj? vu.”
One of the films of Cadbury Dairy Milk, titled ‘Child’s Play’, is about the happiest moment for a family, ‘Shubh aarambh’. What moment can be more special than a more appropriate ‘Shubh aarambh’ moment’ when the soon-to-be-mother shares the happy news for the first time? For this film, we recognise this precise moment as the beginning of life itself of course, with a sweet Cadbury Dairy Milk twist. It is fittingly called ‘Child‘s play – The magical moment‘, when a woman and man will become mother and father.
“Like with all previous campaigns for Dairy Milk, we believe people will readily relate to this campaign too, since it evokes a knowing feeling of happiness and joy, and brings a smile to your face. Most important of all, we believe it places CDM at the heart of meetha, by making it ‘shubh’,” Avasthi added.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
