Ad Campaigns
Ogilvy and The Hindu launch new campaign ‘#TheOtherObituary’
Mumbai: The Hindu and its agency partner, Ogilvy Bangalore, lend a voice to the voiceless yet again on the occasion of World Wildlife Conservation Day.
The Hindu featured an obituary section of a different kind. “The Other Obituary” mourns the loss of flora and fauna that were killed due to human intervention. As the earth undergoes its sixth mass extinction, the campaign aims to raise awareness about the alarming number of brutalities against wildlife. It blends facts from real news stories with fictional elements to hit home the pressing need for wildlife conservation. By humanising animals and plants, The Hindu’s new campaign tugs at the hearts of its readers and encourages them to do their bit to save wildlife.
“The Other Obituary” was released through The Hindu newspaper on 4 December 2022 and as a series of tweets (to announce the deaths) through the newspaper’s official handle. Through their reader engagement initiative, The Hindu invites readers to write about the human-caused deaths of animals, birds, reptiles, and plants in their vicinity. These stories will be featured every week in “The Other Obituaries” section online.
Ogilvy India (South) group creative director Sharat Kuttikat said, “Losing a loved one is an agonising experience; the loss of any member of our extended family in the wild should feel no different. In this context, “The Other Obituary” is a provocative piece and the need of the hour. By reporting the deaths of animals, birds, and our precious natural resources, we hope the section brings into focus human cruelty and negligence that needs to stop.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
