Ad Campaigns
Officer’s Choice salutes unsung heroes in cricket ecosystem
MUMBAI: Officer’s Choice Blue – the blockbuster success from Allied Blenders and Distillers (ABD), launched its latest digital campaign “Salute toh banta hai” for the ongoing Indian Premier League in line with its long-standing proposition of the ‘Good Samaritan’.
Officer’s Choice Blue believes that nothing is more satisfying than bringing a smile to someone’s face and that there is no greater respect earned than touching someone’s life. Celebrating this thought, the brand’s recent digital advertisement acknowledges the unsung heroes of cricket – The Groundsmen.
The film is an ode to these men who toil behind the scenes day-in and day-out so that our nation’s biggest passion – cricket, goes on uninterrupted. Be it immense heat or heavy rains or the back-breaking heavy roller, these groundsmen continue to toil hard on the field. The communication salutes the sincere efforts of these extraordinary men towards nurturing and maintaining the cricket pitches even under extreme circumstances. The film ends with Officer’s Choice Blue and the Delhi Daredevils expressing their gratitude to the groundsmen with Officer’s Choice Blue’s tagline “Salute toh banta hai”.
With this campaign the brand further resonates its strong association with the Indian Premier League. Conceptualized by Triton Communication, the film will be seen across digital platforms during the ongoing IPL season.
Allied head of marketing Ahmed Rahimtoola said, “Officer’s Choice Blue has been committed towards recognizing the ‘good’ that comes out of ordinary people during everyday life. We take pride in this beautiful communication as it strongly conveys our brand’s long–standing view on the timeless value of righteousness, and the need to bring about positive change. ”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
