MAM
Office Wali Diwali with Scuzo Ice ‘O’ Magic: A celebration of emotional connection
Mumbai: As the auspicious festival of Diwali, symbolising light and unity, approaches, Scuzo Ice ‘O’ Magic, renowned for its exquisite gelatos and wholesome ice cream alternatives, introduces a campaign “Office Wali Diwali with Scuzo Ice ‘O’ Magic”, that eloquently captures the emotional essence of the festival. The brand’s latest initiative beautifully illustrates how a simple offering from Scuzo can evoke profound emotions and nurture bonds of camaraderie, even in the most unexpected settings.
This campaign resonates with the brand’s primary focus on enhancing individuals’ immense happiness to their consumer’s life by serving world’s best desserts. It emphasizes how their products can cultivate emotional connections, showcasing that savoring a treat together can fortify relationships and leave enduring impressions.
Scuzo Ice ‘O’ Magic founder and director Gagan Anand expressed his perspective on this Diwali campaign, stating, “Diwali signifies a time for family and friends to come together, celebrating the ties we share. We aimed to demonstrate that even amidst the busiest and most unexpected scenarios, a small indulgence can ignite joy and connection. Our popsicles and gelatos not only delight the taste buds; they embody the spirit of Diwali, bringing individuals closer, even within the workplace making it a Office wali Diwali with Scuzo Ice ‘O’ Magic”
The campaign launched by Scuzo Ice ‘O’ Magic stands as a testament to the brand’s dedication to delivering not just flavors but also meaningful experiences. It mirrors the belief that Scuzo goes beyond the realm of crafting desserts; it is about curating instances of happiness and connections within every bite.
As the Diwali festival approaches, Scuzo cordially invites everyone to celebrate the joy of togetherness, even in unexpected settings. Share a Scuzo gelato or popsicle and let the enchantment of their flavors unite you with the people around you. Just as with Diwali, Scuzo Ice ‘O’ Magic is committed to fostering bonds that illuminate our lives.
This Diwali, allow the sweetness of Scuzo Ice ‘O’ Magic to craft your own narrative of bonding and celebration, enveloping the air with emotions of joy and unity.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
