MAM
Offbeet Media appoints Rohit Tugnait to lead youth platform 101 India
MUMBAI: Offbeet Media Group has named Rohit Tugnait as chief executive officer of 101 India, following its acquisition of the youth-focused digital platform, in a move aimed at accelerating growth and repositioning the brand for a new generation of audiences.
Tugnait, who brings more than two decades of experience across digital and television media, will oversee the platform’s creative direction, business strategy and long-term expansion. He previously led Vice Media Group’s India operations, where he built the brand’s presence among young consumers and advertisers.
Offbeet Media Group founder Jaideep Singh, said 101 India would play a central role in the company’s aggressive growth plans for 2026, with Tugnait tasked with shaping its next phase of evolution.
Under renewed leadership, 101 India plans to deepen its focus on culture, subculture and counterculture storytelling, delivering original content across YouTube, social media and its website. The platform is expected to experiment with new formats and technology, including artificial intelligence, while building on its existing engaged community.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
