MAM
Offbeet Media appoints Abhijeet Rathor as chief business officer
Media upstart sharpens monetisation play across content, IP and platforms
MUMBAI: Offbeet Media Group has appointed Abhijeet Rathor as chief business officer, handing a seasoned revenue hand the mandate to turbocharge monetisation across its growing stable of content, intellectual properties and platforms.
Rathor will lead the group’s business charter, overseeing monetisation strategy, commercial partnerships, advertising sales, brand solutions and long-term revenue growth across the portfolio. The move signals a sharper commercial focus as Offbeet scales its IP-led ventures in a crowded digital media market.
The group straddles multiple businesses: Offbeet Studios, its original content and IP arm focused on premium storytelling; 101 India, a platform for creator-led stories; US Premier League, a sports IP recasting cricket for new-age audiences; Zelador, a 360-degree influencer marketing firm; and Offbeet Music, which builds original music IPs and artist-led properties, alongside other emerging bets.
Rathor brings more than two decades of experience across media, entertainment and brand monetisation, with a career built at the intersection of content, commerce and partnerships. He has held leadership roles at The Times of India Group, Star India—now JioStar—and Walt Disney India, working inside large, complex organisations where revenue engines must fire on multiple cylinders. He has also advised content, media and sports start-ups on sales and monetisation strategy.
“As Offbeet continues to scale its content, platforms and IPs, building a strong and future-ready revenue engine is a key priority for us,” said Jaideep Singh, founder, Offbeet Media Group. “Rathor brings a rare combination of deep media experience, strategic thinking and hands-on execution. His understanding of content-led monetisation and his ability to build meaningful brand partnerships make him an invaluable addition to our leadership team.”
Rathor said Offbeet’s mix of authenticity, scale and long-term value made the opportunity compelling. “Offbeet is building some of the most exciting content and IP-led businesses in the country today,” he said. “I look forward to creating strong, sustainable monetisation frameworks that support creative ambition while delivering real impact for partners and brands.”
Known for strong market relationships and an execution-first style, Rathor is expected to anchor Offbeet’s next phase of commercial growth.
The appointment takes effect immediately. In the battle for attention and ad money, Offbeet is making its wager plain: great stories matter, but sharper monetisation wins the marathon.
Brands
Magnum Ice Cream Netherlands takes control of Kwality Wall’s India from Unilever
61.9 per cent stake transfer reshapes ownership as Unilever exits promoter role
MUMBAI: Kwality Wall’s (India) Limited has entered a new chapter, with The Magnum Ice Cream Company HoldCo 1 Netherlands B.V. acquiring a controlling 61.9 per cent stake from a clutch of Unilever PLC-led entities, marking a significant shift in ownership.
The transaction, completed on March 30, 2026, follows a share purchase agreement signed in June 2025. The incoming promoter picked up over 145 crore equity shares, effectively taking control of the company and being formally classified as its new promoter under regulatory norms.
As part of the deal, the outgoing promoter group, including Unilever Group Limited and its affiliated entities, has fully exited its shareholding in the company. They have now been reclassified from promoter to public shareholders, closing a long-standing association with the ice cream business in India.
The board of Kwality Wall’s (India) Limited took note of the ownership change and approved a series of leadership updates alongside it. Ritesh Tiwari stepped down as director, while Abhijit Bhattacharya was appointed as chairperson and additional non-executive director. Tahir Toloy Tanridagli also joined the board as an additional non-executive director.
The reshuffle signals a broader strategic reset as the Magnum-led entity looks to steer the brand’s next phase of growth in India. The transition has been carried out in line with regulatory requirements, including disclosures tied to the open offer and reclassification norms under market regulations.
With Unilever stepping back and Magnum stepping in, Kwality Wall’s India is effectively getting a fresh scoop of leadership and direction. The coming months will reveal how the new promoter plans to scale the brand in one of the world’s most competitive ice cream markets.
