MAM
Offbeet Media appoints Abhijeet Rathor as chief business officer
Media upstart sharpens monetisation play across content, IP and platforms
MUMBAI: Offbeet Media Group has appointed Abhijeet Rathor as chief business officer, handing a seasoned revenue hand the mandate to turbocharge monetisation across its growing stable of content, intellectual properties and platforms.
Rathor will lead the group’s business charter, overseeing monetisation strategy, commercial partnerships, advertising sales, brand solutions and long-term revenue growth across the portfolio. The move signals a sharper commercial focus as Offbeet scales its IP-led ventures in a crowded digital media market.
The group straddles multiple businesses: Offbeet Studios, its original content and IP arm focused on premium storytelling; 101 India, a platform for creator-led stories; US Premier League, a sports IP recasting cricket for new-age audiences; Zelador, a 360-degree influencer marketing firm; and Offbeet Music, which builds original music IPs and artist-led properties, alongside other emerging bets.
Rathor brings more than two decades of experience across media, entertainment and brand monetisation, with a career built at the intersection of content, commerce and partnerships. He has held leadership roles at The Times of India Group, Star India—now JioStar—and Walt Disney India, working inside large, complex organisations where revenue engines must fire on multiple cylinders. He has also advised content, media and sports start-ups on sales and monetisation strategy.
“As Offbeet continues to scale its content, platforms and IPs, building a strong and future-ready revenue engine is a key priority for us,” said Jaideep Singh, founder, Offbeet Media Group. “Rathor brings a rare combination of deep media experience, strategic thinking and hands-on execution. His understanding of content-led monetisation and his ability to build meaningful brand partnerships make him an invaluable addition to our leadership team.”
Rathor said Offbeet’s mix of authenticity, scale and long-term value made the opportunity compelling. “Offbeet is building some of the most exciting content and IP-led businesses in the country today,” he said. “I look forward to creating strong, sustainable monetisation frameworks that support creative ambition while delivering real impact for partners and brands.”
Known for strong market relationships and an execution-first style, Rathor is expected to anchor Offbeet’s next phase of commercial growth.
The appointment takes effect immediately. In the battle for attention and ad money, Offbeet is making its wager plain: great stories matter, but sharper monetisation wins the marathon.
Brands
Kaartech raises $11 million in Series B funding
Playbook Partners leads round as AI-led firm crosses Rs 1,000 crore revenue mark.
MUMBAI: Kaartech just fuelled its rocket with fresh cash because when you’re already crossing Rs 1,000 crore and running on KTern.AI, the next stage needs serious thrust. KaarTech, a global AI-led enterprise transformation partner, has raised $11 million (approximately Rs 100 crore) in a Series B primary funding round led by Playbook Partners. The round follows the company’s $30 million raise in July 2023 led by A91 Partners.
The fresh capital arrives as Kaartech crosses Rs 1,000 crore in revenue, clocking a 44 per cent compound annual growth rate over the past five years. The growth has been powered by its proprietary platform KTern.AI, which embeds governance and outcome assurance into large-scale enterprise transformations.
The new funds will accelerate Kaartech’s next phase, with focus on deepening AI, data and industry innovation capabilities. The company plans a strategic acquisition to strengthen data engineering and analytics, enabling more powerful AI-driven insights for clients. It will also invest heavily in scaling its AI-led Enterprise Operating System (EOS) platform set to roll out to existing customers in Q2 FY27, with full general availability planned for Q4 FY27. New clients will receive a complimentary AI Readiness Assessment to identify priority use cases, evaluate data readiness and build tailored transformation roadmaps.
Kaartech will expand its global AI Labs, including a new Oil & Gas AI Lab in Houston and additional labs in Bangalore and Chennai focused on CPG & Retail, Engineering & Natural Resources, and Utilities. These labs will develop industry-specific AI solutions and SLM-based foundation models for enterprise use cases.
Kaartech, Founder & CEO Maran Nagarajan said, “This raise marks a defining chapter in Kaartech’s journey. A 4X growth in enterprise value since our Series A reflects the trust placed in us by our employees, customers, partners, and stakeholders. As we drive a clear shift toward an outcome-led Enterprise Operating System, this partnership with Playbook Partners enables us to deepen our Data Engineering and Analytics capabilities, pursue strategic acquisitions, and scale globally.”
Playbook Partners managing partner Vikas Choudhury added, “KaarTech stands out for its deep domain expertise, AI-led transformation capabilities, and strong client relationships. With operations across the US, Europe, and the Middle East, the company has demonstrated remarkable value creation in recent years.”
In a transformation game where most players still chase buzzwords, Kaartech isn’t just raising money, it’s raising the bar, turning AI from a shiny add-on into the actual operating system of enterprise change.
