Ad Campaigns
Odisha to undertake large scale advertisement for Golden Beach Festival in Kolkata
KOLKATA: With an aim to promote Golden Beach Festival to be held at Chandipur-on-sea in Balasore district from 8 January, the Odisha government has decided to go for large scale advertisement of Golden Beach Festival in the city of Kolkata. The move is aimed to woo the tourists from Kolkata.
An official of tourism department said that the Odisha government has agreed to publicise the festival in the neighbouring West Bengal. “As part of the intensive campaign, hoardings and posters would be put up in Kolkata. Besides, advertisements would be released in newspapers,” he said.
When asked how much the government would earmark for the marketing of the Beach Festival, the official could not furnish the amount but said the government would spend sizable amount as it is looking for more visitors from West Bengal.
Artistes from Rajasthan will perform Chakri dance, while troupes from Assam will present the traditional Bihu dance. Renowned artistes from Kerala are also expected to perform. Kuchipudi dance of Andhra Pradesh will be another attraction for the visitors, the organisers said.
It is further learnt that all the programmes will be sponsored by Songs and Drama Division of Government of India and Eastern Zonal Cultural Centre (EZCC), Kolkata. As the festival is aimed at providing a platform to the local talents, Odissi, Gotipua and Sambalpuri dances of the State besides modern dance forms will be staged.
This annual cultural extravaganza of the district is scheduled to be inaugurated by Odisha tourism minister Ashok Panda while Union tribal affairs minister Jual Oram is expected to attend the valedictory function.
Beach sports like parasailing and zorbing, which are more popular in foreign countries, will be the other major attractions this year. The sports competitions will be organised from 10 am to 5 pm during the festival days, it is further learnt. The government would highlight these attractions in its campaigns to attract more visitors.
Other attractions include exhibition of art, craft and culture, competitions in sand art, food stalls and display of missile models by the defense establishments. More than 100 stalls displaying handicraft products of different areas will be set up.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
