Brands
Octanom Tech names COO, family office head, opens Mumbai office
Leadership hires and new base signal push into family offices
MUMBAI: Octanom Tech has refreshed its leadership bench and planted a new flag in India’s financial capital, appointing Rajesh Vora as chief operating officer and Khushal Devera as head of family office, alongside the opening of its fourth office in Mumbai.
The twin appointments are part of the WealthTech firm’s broader play to scale nationwide and deepen its relationships with family offices, a segment that continues to grow in size and sophistication.
Octanom Tech and Hedged.in, MD and CEO, Rahul Ghose, said the new hires arrive at a pivotal moment. He noted that their experience would help the company quicken its growth pace while sharpening the value it delivers to clients across the country. He also described the Mumbai expansion as a strategic step in strengthening the firm’s presence in key markets.
Vora steps in with more than three decades of experience across capital markets. A gold medallist in MBA finance and an engineering graduate, he previously served as director and business head at Sharekhan.com India. In his new role, he will focus on operational efficiency, innovation and scalable growth, with an eye on keeping the firm’s client-first philosophy intact.
Devera, a CFP with a background in statistics and an MBA in finance, will lead the company’s family office division. With over 17 years of experience working alongside leadership teams at major financial institutions, he is expected to shape data-led, strategic solutions for high net worth families seeking structured and forward-looking wealth strategies.
With the new Mumbai office, Octanom Tech now operates from four locations across India, offering hedged-style, risk-conscious investment products for ultra high net worth individuals and families. The company was also named WealthTech of the Year in both 2024 and 2025, signalling growing industry recognition as it scales its ambitions.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
