Ad Campaigns
Oakley launches ‘Artifacts from the Future’ campaign
MUMBAI: Oakley has announced the launch of its new campaign, ‘Artifacts from the Future’, featuring India’s Test Captain and rising icon, Shubman Gill. The campaign marks a new chapter for Oakley, introducing the next generation of performance-driven Products, designed for 2075 and delivered to 2025, all within the signature language that has defined Oakley for five decades.
As a brand rooted in legacy that goes beyond sports to influence culture and push boundaries, Oakley continues to accelerate what’s next. With Shubman Gill leading the way, the campaign embodies Oakley’s bold spirit – celebrating innovation, confidence, and a vision for the future.
The film features Gill wearing two key products, Plantaris and Lateralis. Plantaris is a high-wrap piece of future-facing art created to become an artifact in years to come. Engineering the eyewear was a process of natural selection, shaped by the creature-inspired aesthetics that form a visual code for Oakley. Its flexible silicone rear stem channels the raw power of a frog mid-leap, mimicking the muscle that drives its motion. Complementing it is high-wrap eyewear, Lateralis, a heritage-inspired, future-ready silhouette.
Talking about the association, Oakley India senior brand business manager Sahil Jandial shared, “2025 is our 50-year anniversary. Fifty years into a legacy of transforming innovation into cultural icons, Oakley® is writing a new chapter. Artifacts from the Future represents how Oakley pushes the boundaries on design, while staying true to its roots. With Shubham Gill now spearheading Oakley’s philosophy, he embodies the spirit of performance at the highest level, with style and precision – not just as a remarkable athlete, but as a powerful force across social culture and sports.”
Commenting on the campaign, Gill shared, “Through this campaign and with Oakley, we want to show that the future isn’t a far-off idea but something that we’re working towards. These designs feel like they’re made for a future set in 2075, but in fact they’re here with us today – combining Oakley’s legendary innovation with a bold, fresh look. I’m really excited to be part of this incredible journey that’s all about pushing limits and inspiring people to keep growing, whether on the field or in life”
Behind this creative vision is Brandmovers India, who captured the essence of a futuristic world in stunning visuals and motion graphics. Suvajyoti Ghosh, founder and chief creative officer at Brandmovers India shared their thought process behind the campaign saying, “The brief this year fascinated us from the get-go with its possibilities. With a range that’s called ‘Artifacts from the Future’ we knew we had to build a whole world around the product itself and it was very exciting to dive into the process. It’s not everyday that you get an opportunity to explore futurism in Indian advertising, so much credit to the Oakley team to make this leap and taking us along in the journey.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
