Brands
Nykaa’s profit more than doubles as growth and margins align
MUMBAI: Nykaa’s latest numbers suggest the beauty playbook is working and this time, it’s not just about looking good. FSN E-Commerce Ventures Ltd reported a sharp jump in profitability for the quarter ended December 31, 2025, as scale, tighter cost control and stronger margins finally came together. Net profit attributable to equity shareholders surged 143 percent year on year to Rs 63.31 crore, compared with Rs 26.10 crore in the same quarter last year. The improvement came even as the company continued to invest in growth across beauty, fashion and physical retail.
Revenue from operations rose 26.7 percent to Rs 2,873.26 crore in Q3 FY26, up from Rs 2,267.21 crore a year earlier. Total income for the quarter stood at Rs 2,879.52 crore, reflecting sustained demand across Nykaa’s core verticals.
Costs moved higher, but at a slower pace than revenues. Total expenses increased to Rs 2,753.54 crore, compared with Rs 2,228.18 crore last year. Purchase of traded goods climbed to Rs 1,504.77 crore, while employee benefits expense rose to Rs 202.90 crore, underscoring continued expansion across teams and platforms.
Even so, operating leverage kicked in decisively. Profit before tax more than doubled to Rs 109.62 crore, from Rs 44.56 crore a year earlier, despite exceptional items of Rs 16.36 crore during the quarter. After a tax outgo of Rs 41.88 crore, net profit for the period came in at Rs 67.74 crore, with non-controlling interests accounting for the balance.
Earnings per share improved sharply to Rs 0.22, compared with Rs 0.09 in the same quarter last year, a small number, but a telling one for a company long judged on growth rather than profit.
Nykaa also delivered its highest-ever quarterly GMV, with consolidated GMV rising 28 percent year on year to Rs 5,795 crore. The performance was driven by steady momentum in Beauty and a faster-than-expected pickup in Fashion, resulting in mid-20s net sales value growth across verticals.
Profitability at the operating level showed the clearest shift. EBITDA jumped 63 percent to Rs 230 crore, while margins expanded to 8.0 percent, up from 6.2 percent a year earlier. Gross profit rose 31 percent to Rs 1,297 crore, signalling improving efficiency alongside scale.
The Beauty business once again did the heavy lifting. GMV in the segment climbed 27 percent to Rs 4,302 crore, marking its largest quarter to date, supported by growth across online channels, physical stores and owned brands under the House of Nykaa.
Customer metrics also moved in step. Nykaa’s cumulative Beauty customer base crossed 42 million, up 30 percent year on year, while its overall customer base across platforms rose to 52 million, a 31 percent increase.
The verdict from this quarter is clear. Nykaa’s growth story is no longer just about expanding the top line, it’s about proving that scale, when handled well, can finally pay back.
Brands
DeVANS sparks buzz with self-chilling beer can April Fools campaign
Godfather stunt racks up 7 million impressions, blending humour with hype
NEW DELHI: DeVANS Modern Breweries has stirred up the marketing pot with a playful yet high-impact campaign teasing a futuristic “self-chilling beer can” under its flagship Godfather label.
What began as a seemingly bold product innovation quickly turned into one of the most talked-about brand moments online, before being revealed as an April Fools’ Day prank. The reveal, however, did little to cool the buzz.
The campaign clocked over 7 million organic impressions across platforms including LinkedIn, Instagram, Facebook and X, with users debating whether the concept was a genuine breakthrough or clever marketing theatre. Thousands of shares and comments turned the idea into a full-blown conversation, drawing in both consumers and industry insiders.
The hook was simple but effective. A self-chilling can positioned as an on-the-go convenience product tapped into the imagination of younger, urban audiences. Add the timing around April Fools’ Day, and the campaign struck the perfect balance between curiosity and scepticism, keeping audiences guessing.
Marketing experts have pointed to the campaign as a case study in leveraging cultural moments. By leaving just enough ambiguity, the brand invited audiences to participate rather than simply observe, turning passive viewers into active contributors to the narrative.
“Godfather has always been an iconic brand, but iconicity must evolve to stay meaningful,” said DeVANS Modern Breweries chairman and managing director Prem Dewan. “The ‘Self-Chilling Can’ was our way of showing up in a cultural moment with confidence and a sense of humour.”
Beyond the numbers, the campaign signals a broader repositioning for Godfather. Long seen as a legacy beer brand, it is now leaning into youth culture, digital-first storytelling and topical engagement to stay relevant in a crowded alcobev market.
In a space where attention is fleeting, DeVANS has shown that sometimes the coolest idea is the one that keeps people guessing.
