Nykaaland 4.0 to return to Delhi with 60-plus beauty brands and live acts

DELHI: Beauty is getting a fairytale makeover this October, as Nykaaland 4.0 returns to Delhi-NCR with more than 60 global and Indian beauty brands, celebrity-led masterclasses, live music and immersive experiences.

The fourth edition of the beauty and lifestyle festival will take place from October 23 to 25, 2026, at the NSIC Exhibition Grounds in Okhla, Delhi-NCR. Tickets are now live on BookMyShow.

Co-produced by Nykaa and BookMyShow Live, the festival is positioning its latest edition as an expanded beauty and entertainment experience, combining product discovery with education, music and live experiences.

The venue will be transformed into an old-world-inspired beauty town, with palace-style facades, glowing lamps, gilded mirrors, heart-shaped carousels and large installations designed to create an immersive setting for visitors.

One of the biggest additions to this year’s line-up is Rare Beauty, the beauty brand founded by Selena Gomez, which will make its first appearance at Nykaaland.

It will join international names such as Huda Beauty, e.l.f. Cosmetics, The Ordinary, Kiehl’s, K18, KAYALI, Pixi, Cetaphil, ISDIN and NYX Professional Makeup.

The line-up also includes Moroccanoil, Japanese haircare brand &honey, Dove and Simple.

K-beauty will have a particularly strong presence, with brands including Laneige, Celimax, Round Lab, Medicube, K-Secret, SKIN1004, Abib, TIRTIR, TONYMOLY, Beauty of Joseon, Arencia, VT Cosmetics, MEDIHEAL, mixsoon, Purito Seoul, Etude, Innisfree, Dr. Althea, Isntree, Dr.Reju-All, SUNGBOON EDITOR and Milk Touch.

Homegrown brands will form another major part of the festival, with Nykaa Cosmetics, Kay Beauty, Oziva, Cuticolor, Everyuth Naturals, Simply Nam, Swiss Beauty, Plum, Dot & Key, Nykaa Wanderlust, Maison Moi, Aminu, Nykaa Collection, Re’equil, Dream Beauty, Earth Rhythm, Raaga Professional, Chicnutrix, Ikonic and Recode among the participating names.

The wider line-up will also span wellness, haircare and body care, featuring Liquid I.V., Nudge Wellness, NYKD, Vaseline, Moom Health and Eclipse Solaire, among others.

The festival will also put beauty education centre stage through live masterclasses.

Celebrity makeup artist Namrata Soni will lead an exclusive masterclass, while Huda Beauty will present a session featuring celebrity makeup artist Daniel Bauer.

TIRTIR will host another masterclass with celebrity makeup artist Samaira Sandhu, giving visitors a closer look at beauty techniques and professional makeup artistry.

The festival has previously hosted international makeup artists including Patrick Ta, Sofia Tilbury, Romero Jennings and Yianni Tsapatori, alongside Indian celebrities such as Katrina Kaif, Janhvi Kapoor, Kriti Sanon, Shanaya Kapoor, Tara Sutaria and Manushi Chhillar.

Beauty will share the stage with music across all three days.

The opening day, October 23, will feature The GGG Party, with DJs Suggahunny, Rabab and Kelcy Starr.

October 24 will bring Stuvi, singer-songwriter Navjot Ahuja and Bombay Rockers, whose set will include popular tracks such as “Rock Tha Party” and “Sexy Mama”.

The final day will feature AminJaz, Gurnazar and Sukhbir. Gurnazar is expected to perform songs including “Aadatan”, “Pinjraa” and “Izhaar”, while Sukhbir will bring tracks such as “Ishq”, “Gal Ban Gayee” and “Sauda Khara Khara” to the festival.

Nykaa executive director and chief executive officer Anchit Nayar said Nykaaland has evolved into a celebration of India’s growing beauty community, bringing together brands, artists, experts and creators.

“Participation, energy and excitement” are reaching new highs as the festival enters its fourth edition, Nayar said, adding that the company expects this year’s event to be its biggest Nykaaland yet.

BookMyShow Live chief business officer, live events, Naman Pugalia said the property was designed to combine beauty with artistry, music, culture, community and discovery.

Pugalia said the strong response to Nykaaland’s first Delhi-NCR edition had reinforced the appetite for immersive experiences in the region. The fourth edition will build on that momentum, with the broader ambition of establishing Nykaaland as a platform at the intersection of beauty and live entertainment.

The festival’s growth has been substantial. Its first two editions in Mumbai attracted more than 40,000 beauty enthusiasts and distributed over 5m product samples.

The third edition, which marked its first Delhi chapter, drew more than 30,000 beauty enthusiasts, over 60 global and homegrown brands and more than 3,000 creators, celebrities and industry figures. It featured more than 12 masterclasses and generated over 10,000 pieces of content, reaching more than 190m people.

This year’s edition will also feature a Tata Starbucks experience, including a pink-hued beverage and customised cup sleeves, while Vedica Himalayan Spring Water will serve as the hydration partner.

With its fourth edition, Nykaaland is betting that the beauty festival has room to become something bigger: part shopping playground, part creator showcase, part live entertainment property. For three days in October, Okhla will be its beauty kingdom.