Brands
Nykaa Pink Friday returns with mega beauty bonanza
MUMBAI: If retail therapy had a festival, Nykaa just lit the fireworks. The Pink Friday Sale is back, bigger, brighter and bold enough to make your wallet nervous. Started on 21 November at 4 pm, India’s biggest beauty event unleashed up to 60 per cent off across skincare, makeup and hair care, with more than 1,800 brands rolling out deals that verge on unbelievable.
From cult favourites like Lakmé, L’Oréal and Maybelline offering up to 50 per cent off to Cetaphil, Plum and Cerave dropping first time specials, the classics are well covered. Shoppers can also scoop up freebies on qualifying orders, with everything from minis to full size gifts tucked into pink carts.
The luxury lane is equally dazzling. M.A.C is serving 30 per cent off with B2G1 flash deals, Charlotte Tilbury is slicing prices on favourites, and brands like NARS, Estée Lauder, Lancôme, Clinique and Bobbi Brown are rolling out double digit savings along with generous extras. For fragrance and skincare lovers, the sale feels like a December stocking in November.
And because Nykaa loves surprises, the freebies are stacked high. Kay Beauty, Nykaa Cosmetics, Lakmé, Cetaphil, Dot & Key and more are packing in gifts, making every purchase feel like unwrapping a little celebration. Top spenders may even walk away with bumper surprises.
The giveaways go fully turbo this year. On Instagram, shoppers stand a chance to win everything from Dyson hampers to Disneyland trips, with a jaw dropping 100 free lipsticks each for ten top shoppers. Golden tickets offering luxe fragrance minis or Charlotte Tilbury’s pillow talk range add a golden sheen to the fun.
Haircare fans have their moment too. Agaro leads with a massive 70 per cent off, while Alan Truman, Ikonic and Winston offer 30 to 50 per cent off. Salon favourites Wella, L’Oréal Professionnel, Matrix and Kérastase join in with 25 to 40 per cent savings plus minis. Everyday staples like Dove and TRESemmé hit up to 60 per cent off.
Nykaa Play, the in app interactive channel, turns shopping into entertainment with live sessions, celebrity creators, exclusive coupons and instant wins. Beauty with benefits never looked so lively.
Fashion lovers get their own runway rush. Nykaa Fashion is dropping up to 80 per cent off across western wear, Indian wear, menswear, kidswear, home décor and more. Big names like H&M, Cider, Libas, Biba, RSVP, Forever New, Puma, Adidas, Crocs and New Balance are offering deals that feel like they missed a decimal. From festive glam to cool streetwear, the discounts run deep.
Accessories sparkle with up to 75 per cent off from Aldo, Miraggio, Guess, John Jacobs and Zaveri Pearls, while home brands like Mason Home and D’Decor offer Pinterest friendly prices. Kids’ fashion brands round it off with “too cute to miss” steals.
Ten days, thousands of deals and one iconic celebration of all things beauty and style. The Nykaa Pink Friday Sale has officially opened its doors, and this year’s haul promises to be the biggest yet.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
