Ad Campaigns
Nykaa Cosmetics unveils new Ad film
Mumbai: Nykaa Cosmetics has unveiled their latest ad film, showcasing the highly anticipated launch of the Matte To Last Pore Minimising Foundation. Recognising the power of visual storytelling, Nykaa created an experience that would resonate with their target audience with an ad film titled “Matte To Last, Made For You”, which beautifully captures the spirit of Indian youth, showcasing their vibrancy, confidence, and unapologetic way of being. The film brings alive this game-changing product, which eliminates the need for powder and primer, delivering a seamless and effortless application for an unparalleled makeup experience.
Conceptualised and created by Green Chutney Films, the ad opens with striking close-ups of women, their faces bathed in sunlight as they navigate the bustling streets of Mumbai. In an instant, a profound connection is forged with the audience, drawing them into the unfolding narrative. As the product takes center stage, the women in the film burst into a state of pure joy while they exemplify their personal style. The fusion of energetic and catchy music, blending Western and Indian beats, infuses the scene with a captivating vibe that lingers long after the film concludes. The streets come alive with a riot of vivid, pop colors, providing the perfect canvas for this stylish and groovy experience. It is within this captivating environment that the ad film showcases the brand’s unwavering commitment to delivering innovative beauty solutions tailored to the discerning needs and preferences of Indian consumers.
Nykaa Brands executive VP Vishal Gupta said, “At Nykaa Cosmetics, we believe in the power of beauty to inspire. Our latest ad film for the Matte To Last Foundation is a testament to that philosophy. It captures the essence of Indian youth – their energy, confidence, and unapologetic spirit – in a non-preachy and authentic way. With 15 shades especially curated for Indian skin tones, we celebrate the beauty of diversity and empower every individual to find their perfect match.”
Green Chutney Films CEO Rahul Tejwani added, “At Green Chutney Films, we are always seeking interesting and innovative ways to capture the voice and aspirations of Indian youth. Working with an Indian brand like Nykaa gave us the opportunity to do just that. By working on the concept, music, style, and visual language of the campaign for Nykaa, we were able to capture the bold essence of the brand and specifically what Matte to Last Foundation represents in a fun and vibrant way.”
The Matte to last Pore Minimizing Foundation is a 12 hour long-lasting formula that ensures a radiant finish that withstands the test of time. Its standout feature lies in its remarkable ability to minimize pores within a mere 15 minutes, thanks to the inclusion of the remarkable 2% Sebustop ingredient. It is also enriched with Vitamin E that nourishes and hydrates the skin, leaving it looking healthy and radiant. The foundation range is completely vegan, dermatologically tested, paraben-free, and not tested on animals. With 15 meticulously crafted shades that complement diverse Indian skin tones, this foundation guarantees a flawless match, redefining beauty standards and providing a long-lasting complexion.
Nykaa Matte to Last Pore Minimizing Foundation will be available on Nykaa.com and in Nykaa stores across India and is priced at Rs 849/- only.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
