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Nutty Gritties Chaar Chaand Adds Festive Sparkle to Food and Celebrations

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MUMBAI: When Diwali lights meet culinary delight, Nutty Gritties ensures the sparkle isn’t just on your diyas. India’s leading healthy snacking brand, with a 130-year legacy in premium dry fruits, has launched its festive campaign, Chaar Chaand, celebrating femininity, grace, and the art of adding beauty to life. This season, the brand invites consumers to infuse the same care and creativity that goes into decorating homes into the festive food that brings everyone together.

At the heart of the campaign is founder and CEO Dinika Bhatia, stepping into the spotlight for the first time as Nutty Gritties’ official brand ambassador. The brand film follows her as an independent, successful entrepreneur who, during Diwali, sets aside her ‘boss lady’ persona to embrace a softer, nurturing side. From decorating her home to crafting a rangoli and adding Nutty Gritties’ premium nuts to festive delicacies, the film captures her transformation showcasing how attention to detail, warmth, and feminine grace can elevate both celebrations and food.

“Diwali is a celebration of love, beauty, and togetherness, a time when we add sparkle to everything around us,” said Dinika Bhatia. “Chaar Chaand reminds us not to forget the heart of every celebration our food. If we can add shimmer to our homes and décor, why not to our food? This campaign celebrates slowing down, cherishing life’s small moments, and bringing that signature Nutty Gritties sparkle to every festive indulgence.”

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The campaign emphasises food as a centrepiece of the festival, highlighting how premium dry fruits enhance both flavour and presentation. By celebrating festive indulgence that is both nourishing and visually appealing, Nutty Gritties positions itself at the intersection of tradition, well-being, and mindful celebration.

Through Chaar Chaand, Nutty Gritties strengthens its connection with health-conscious consumers who value heritage and harmony. The campaign reflects the brand’s philosophy that festive indulgence can be wholesome, vibrant, and a reflection of personal care, creativity, and attention to detail.

This Diwali, Nutty Gritties doesn’t just offer premium dry fruits, it offers a story of celebration, craftsmanship, and the feminine instinct to nurture, enhance, and create beauty in every bite. From your rangoli to your dessert bowl, the brand ensures the sparkle is both seen and savoured.

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Brands

Hyundai India posts record April sales with 17-per cent growth

Domestic sales hit 51,902 units, exports stand at 13,708 units

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MUMBAI: Hyundai is clearly shifting gears and April has put the pedal firmly to the metal. Hyundai Motor India Limited (HMIL) has reported its highest-ever domestic sales for the month of April, clocking 51,902 units in April 2026, marking a 17 per cent year-on-year growth. The milestone sets a strong tone for the new financial year, signalling sustained demand momentum across its portfolio. Alongside domestic performance, the company recorded export volumes of 13,708 units for the month, underlining its continued strength in overseas markets.

The growth has been driven by a mix of refreshed models and special editions across segments. Recent launches and updates including the Exter, Verna, Ioniq 5, Creta Summer Edition, Grand i10 NIOS Vibe Edition and Venue Knight Edition have helped keep the line-up competitive in an increasingly crowded market.

A standout performer was the Venue, which recorded its highest-ever monthly domestic sales of 12,420 units. The model’s 5-Star Bharat NCAP safety rating, including for the VENUE N Line, appears to have bolstered consumer confidence, reflecting a broader industry shift where safety credentials are becoming a key purchase driver.

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Tarun Garg, Managing Director and CEO, HMIL, said the company has carried forward recent momentum into the new financial year, with product interventions and safety-focused positioning playing a central role in driving growth.

The numbers suggest Hyundai’s strategy is ticking multiple boxes fresh product cycles, safety-led messaging and steady export performance. If April is any indication, the company isn’t just starting the year strong, it’s aiming to keep the engine running at full throttle.

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