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Nutrine to send sub-junior tennis champs to Australian Open
MUMBAI: The director of Nutrine Confecstionery, Dinesh Reddy, has plans up his sleeve for the winners of the Nutrine Naturo Sub-Junior Tennis Championships.
Reddy will personally fund a Bonus Grand Slam trip for the four winners of the Nutrine Naturo Masters. The event, conducted for players within 12 and 14 years of age, takes place at the Nike – Bhupathi Tennis Village, Bangalore, from 29 September.
Reddy made the announcement through Globosport which manages the event country-wide in conjunction with All India Tennis Association (AITA) and the Tennis Village.
An official release informs that the tour director, Krishna Bhupathi has spoken to Paul McNamee who is the director of the first Grand Slam of the year The Australian Open. The four winners will visit Melbourne and spend five days watching the likes of Andy Roddick and Kim Clijsters play. They will also visit the Rod Laver Arena in the Melbourne Park and interact with some of the greats.
Details of the of Nutrine Masters are available on the AITA website www.aitatennis.com .The last Zonal is currently in progress in Kolkata. The present standings based on Nutrine circuit points are already available on the AITA website. All four events will have qualifying rounds. Players who participate in one or more Nutrine zonals will be given priority entry into both main draw and qualifying rounds. The tour director has four Wild Cards for each event.
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Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
