Brands
Nutra Prep and Nutrabolt join forces to produce ‘C4’ and ‘Xtend’ in India
Mumbai: Nutra Prep, a new startup in the Sports Nutrition space, and Nutrabolt, a globally recognised leader in the active health and wellness industry, have signed a strategic deal for India’s manufacture and distribution of Nutrabolt’s ‘C4’ and ‘Xtend’ brand products.
Nutra Prep is a new start-up in the Health and Wellness space founded by industry veteran Amit Dhirwani. As part of the partnership, Nutra Prep will be the exclusive manufacturing and marketing company for ‘C4’ and ‘Xtend’ brands in India. C4 is one of the leading manufacturers of smart energy drinks and pre-workout supplements, while Xtend market leader in muscle recovery electrolytes and hydration drinks.
Nutra Prep has signed up with Bright Performance Nutrition for the exclusive omnichannel distribution of ‘C4’ and ‘Xtend’ products in India. This partnership provides easy access for fitness enthusiasts to purchase authentic, category-leading, and international-quality nutritional supplements at affordable prices.
Nutra Prep managing director Amit Dhirwani said, “We are excited to partner with C4 and Xtend, two of the most respected brands in the nutritional supplement industry. With this strategic alliance, we can now bring the same product range, quality, innovation, and efficacy that our customers have come to expect from these brands, but now at affordable prices, because it is manufactured locally in India”.
The strategic alliance involves sharing the original recipes and the technology transfer to Nutra Prep by Nutrabolt. It aims to facilitate the expansion of the Indian supplement market while offering customers premium international products at affordable prices. The shift towards domestic manufacturing also aligns with the government’s ‘Make in India’ initiative, fostering economic growth and generating employment opportunities within the local market.
“We are thrilled to partner with Nutra Prep to bring our brands to the Indian market,” said Nutrabolt VP of global sales Justin Becker. “We believe that the partnership will help us reach new audiences and provide them with high-quality nutritional supplements”.
The development marks a significant milestone for the growing sports nutrition industry in India and demonstrates the commitment of Nutra Prep and Nutrabolt to provide the best possible products to customers.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
