Ad Campaigns
Nutella partners with Publicis Worldwide to launch its new brand campaign
Mumbai: Ferrero’s Nutella announced the launch of its new campaign “Mornings taste better with Nutella” in India.
The new television campaign highlights the happiness that Nutella brings to the morning as soon as the jar is popped open. Nutella further reinforces its claim as a great breakfast companion for all those who love making their mornings brighter, better, and happier.
The TVC will be featured and distributed across broadcast and online platforms.
The TVC opens with a mother trying to wake her kids up one morning. However, the kids are still sleepy and disinterested in starting their day. Perplexed at their reaction to a lovely morning, the mother comes up with a sure-fire solution to get them up and out of bed. With a single pop of the Nutella jar lid, the kids are instantly out of bed and ready to start the day. The TVC continues with a product showcase on the quality ingredients of rich, selected hazelnuts and premium cocoa that create the incredible, unforgettable taste of Nutella. The TVC closes with the family enjoying breakfast together at the table — it is a “Happy start to the Morning” with Nutella!
Speaking on the campaign, Ferrero India Nutella brands regional marketing manager Zoher Kapuswala said, “Nutella is one of the leading brands in the breakfast category worldwide and has always aimed at creating happy moments and inspiring consumers to celebrate breakfast with their loved ones. Breakfast is always at the centre of what gives a great start to the day, and rotis, parathas, dosas, etc., traditionally find their place on the breakfast plate for millions of Indians. Leveraging this insight, we wanted to communicate the versatility of Nutella, where it’s unique and delectable taste compliments many such Indian breads. Our India TVC campaign aims to bring this aspect alive, and as a brand, we look forward to being the breakfast companion for many more Indians.”
Speaking on the creative front, Publicis Worldwide managing director Oindrila Roy said, “Nutella is an iconic brand, loved by millions across the globe as well as in India. This campaign was conceptualised keeping in mind the brand’s desire to be a part of more breakfast tables around the country, in line with its ambition to increase penetration in more households. In order to find a place for Nutella, we tapped into the breakfast moments of our potential consumers and found innovative ways to integrate it into what’s already present on their breakfast tables – dosas, rotis, and parathas. The campaign also beautifully captures how mornings are made happier with just a little dash of Nutella, inspiring families to create happy memories around their dining table. This integrated campaign has been conceptualised keeping in mind multiple touchpoints – television, digital, social, POS, among others.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
