MAM
Nusummit secures Jayaraman to boost global expansion
MUMBAI: Nusummit, has announced the appointment of Srinivasan Jayaraman as its chief strategy & growth officer. Srini will collaborate with the senior management team to develop Nusummit’s growth strategy, aiming to expand its global market presence and solidify its position as a trusted partner for financial institutions navigating technological change.
Jayaraman brings 25 years of experience in scaling technology consulting and services businesses, focusing on aligning organisational growth with market opportunities. His expertise encompasses refining go-to-market strategies, accelerating revenue streams, and fostering innovation across various sectors. Prior to Nusummit, at Apexon he served as chief revenue officer, a Goldman Sachs portfolio company, overseeing global revenue strategy and profitability. He has also held senior roles at Orion Innovation, Virtusa, Tech Mahindra, and HCL, driving digital transformation programs and client-focused business models.
Nusummit managing director & group CEO Anantharaman Sreenivasan stated, “Jayaraman’s proven ability to drive strategic growth and build high-performing teams will be instrumental in driving momentum in our growth markets. He brings a unique blend of operational excellence, market insights, and progressive vision that will significantly enhance our ability to empower clients.”
Jayaraman emphasised his decision to join Nusummit, saying, “Financial institutions are at a critical inflection point juggling the need for operational resilience, regulatory compliance, and AI-driven innovation while mitigating rising cybersecurity threats. Nusummit’s unique ability to blend deep technical expertise with industry-specific insights positions it as a game-changer in this space. I’m excited to contribute to our next phase of growth by strengthening client partnerships, harnessing AI to enhance security and productivity, and unlocking new opportunities in high-potential markets.”
In his new role, Jayaraman will focus on promoting Nusummit’s integrated portfolio of data, cloud, cybersecurity, and application solutions to financial services clients. He will also develop strategic partnerships to create compelling propositions for enterprise clients.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
