MAM
NueGo partners with film “Jatt & Juliet 3” starring Diljit Dosanjh and Neeru Bajwa
Mumbai: GreenCell Mobility’s NueGo, India’s premier electric intercity bus brand, is thrilled to announce its collaboration with the highly anticipated Punjabi movie “Jatt & Juliet 3”. This new movie stars the charismatic Diljit Dosanjh and the ever-charming Neeru Bajwa, directed by Jagdeep Sidhu and produced by White Hill Studios & Speed Records. “Jatt & Juliet 3” promises a delightful blend of humour, romance, and captivating drama, continuing the legacy of the beloved Jatt & Juliet series that has won hearts worldwide.
This partnership reflects NueGo’s dedication to sustainability and cultural celebration, aligning with the film’s vibrant spirit and widespread appeal. To mark this special occasion, NueGo is offering an exclusive 10% discount on all routes. Passengers can avail of this offer by using the code “JJ3” when booking through the NueGo App and Website (www.nuego.in). This limited-time offer is valid until 20th July 2024 providing eco-conscious travellers with an excellent opportunity to enjoy environmentally friendly intercity travel at a discounted rate.
GreenCell Mobility CEO & MD Devndra Chawla stated, “We’re thrilled to partner with ‘Jatt & Juliet 3’ starring international superstar Diljit Dosanjh and leading actress Neeru Bajwa on this exciting venture, blending our passion for sustainable travel with the film’s joy and cultural vibrancy. At NueGo, we’re committed to innovation and positive impact. Our electric buses are transforming travel, promoting inclusivity and environmental care. Let’s celebrate a greener, more vibrant future together.”
NueGo’s extensive network spans over 100 cities nationwide, ensuring passengers not only reach their destination but also enjoy peace of mind throughout their journey. As a symbol of modern travel, NueGo stands out, providing a beacon of reliability and comfort to travellers across the country.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
