MAM
NueGo partner with T-Series film “SRIKANTH”
Mumbai: GreenCell Mobility’s NueGo, India’s leading electric intercity bus brand, is thrilled to announce its partnership with the much-anticipated Bollywood film “SRIKANTH”, starring the talented Rajkummar Rao. This collaboration further strengthens NueGo’s positioning as a sustainable inclusive brand and underscores T-Series’ commitment towards sustainability.
Currently, NueGo is successfully serving customers in 100-plus cities across the country, offering a seamless booking process, safe and comfortable travel experience, and sustainable impact on the environment. With this partnership both brands are expanding its outreach to a diverse audience, advocating for eco-friendly travel solutions across India.
As part of this venture, travellers can enjoy an exclusive 10 per cent discount on all routes by using the code “SRIKANTH” when booking exclusively through the NueGo app and website (www.nuego.in).
This limited-time offer, valid until 30 May 2024, presents a unique opportunity for eco-conscious travellers to experience safe and comfortable intercity travel during the summer season.
Speaking on the collaboration, GreenCell Mobility CEO & MD Devndra Chawla said, “We are excited to collaborate with the movie ‘SRIKANTH’ and its talented lead actor Rajkummar Rao. This partnership aligns with NueGo’s mission of providing a safe, comfortable, and sustainable travel experience to our guests, while also raising awareness about eco-friendly inter-city electric bus transportation among a broader audience.”
NueGo, renowned for its emphasis on guest centricity and comfort, ensures a reliable and delightful experience for both corporate and leisure travellers. With a wide schedule of buses operating around the clock and multiple boarding points across cities, NueGo offers unrivalled flexibility and convenience to its guests. Positioned as the preferred choice for safe and sustainable travel, NueGo sets the bar high with an array of safety features.
MAM
Kelvinator launches ‘Summer Paused’ AC activation in Mumbai
Three day Carter Road stunt targets Gen Z with interactive cooling experience
MUMBAI: Mumbai’s heatwave met its match and briefly, even time seemed to freeze. Kelvinator has rolled out an on-ground activation titled ‘Summer Paused’ at Carter Road Promenade, turning a busy seaside stretch into a surreal, snow-dusted spectacle to spotlight its heavy-duty air conditioners. At the heart of the installation is a live performer suspended mid-motion, staged as a “frozen” figure amid artificial snow and icy backdrops. The visual contrast chilled theatrics against Mumbai’s peak summer does the heavy lifting, translating a product promise into something passers-by can literally see and feel.
The objective is clear: cut through seasonal advertising clutter and make cooling tangible. Rather than leaning on traditional messaging, the brand is betting on experiential storytelling to drive recall and social media traction.
The three-day activation is designed to be more than a static display. Interactive formats such as ‘Break the Freeze’, ‘Brain Freeze’, and ‘The Staredown’ invite visitors to engage directly, nudging them from spectators to participants. An Instagram-led mechanic further amplifies the effort, encouraging user-generated content and extending the campaign’s reach beyond its physical footprint.
The choice of location and format signals a sharp focus on younger, digital-first audiences Gen Z and millennials who frequent high-footfall urban hotspots and are more likely to share immersive experiences online.
Behind the theatrics sits a broader product push. Kelvinator’s latest AC range is positioned around smart technology, energy efficiency, and durability, tailored to increasingly unpredictable and intense Indian summers. But instead of listing features, the campaign opts to dramatise the outcome: cooling so effective, it can “pause” summer itself.
In a category where every brand promises relief, Kelvinator is trying to make that promise visible, one frozen moment at a time.
