Ad Campaigns
NueGo launches campaign spotlighting women employees
Mumbai: NueGo, an intercity electric coach service from GreenCell Mobility launched a new campaign, honouring its women coach captains and hosting National Girl Child Day. The campaign, called “Breaking barriers with NueGo”, spearheaded by the brand, NueGo, features empowering stories from NueGo’s accomplished women coach captains and cabin hosts.
“At NueGo, we greatly value diversity and inclusion. We are thrilled to spotlight our talented women employees with this inspirational campaign,” said GreenCell Mobility MD & CEO Devndra Chawla. “Their stories of determination in pursuing their passions in roles historically held by men demonstrate the power of breaking barriers. On National Girl Child Day, we reaffirm our commitment to empowering women and girls across India.”
The campaign includes video interviews and profiles detailing the motivations and milestones of NueGo’s pioneering women employees. From learning to drive large coaches to managing teams of drivers and hosts, these women prove that girls can achieve anything they set their minds to.
“We hope this campaign inspires women everywhere to dream big and believe in themselves,” added Devendra Chawla. “At NueGo, we will continue our efforts to promote equality and open up opportunities for women. Because when girls and women are empowered, society as a whole benefits.”
NueGo excels in traditional bus travel, seamlessly blending the comfort of flight-like travel with the ethos of eco-friendly mobility. Commuters on these routes are ensured an exceptional journey, where they are assisted to their seats, provided with clean, disinfected tissues and water bottles, and can indulge in a serene ride aboard NueGo’s noiseless AC electric buses. The coaches are also equipped with state-of-the-art features, offering unparalleled safety and comprehensive convenience to passengers.
NueGo places a strong emphasis on the safety and comfort of its guests, exemplified by the establishment of upscale lounges. Travellers awaiting their NueGo buses can indulge in a variety of amenities within these lounges. These fully air-conditioned spaces offer facilities such as immaculate and sanitized restrooms, charging points, and F&B services, among others.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
