MAM
NP Digital India secures content marketing mandate for Kotak Securities
MUMBAI: In a move that strengthens its position in the digital marketing space, NP Digital India has won the content marketing mandate for Kotak Securities, one of India’s most trusted brokerage firms. The collaboration is set to elevate Kotak Securities’ off-site content marketing efforts, ensuring wider reach and improved search visibility.
By deploying a data-driven and strategic content marketing approach, NP Digital India will work to amplify Kotak Securities’ digital presence. The goal? Making Kotak Securities the go-to authority in capital markets by distributing optimised, high-impact content that resonates with a larger, more relevant audience.
NP Digital India MD Rubeena Singh expressed excitement about the partnership, “We are thrilled to collaborate with Kotak Securities in strengthening their content marketing strategy. Our expertise lies in crafting performance-driven content solutions that not only improve visibility but also drive meaningful engagement. This partnership reflects our commitment to delivering impactful digital strategies that contribute to business growth.”
As competition in the financial services sector intensifies, a robust content marketing strategy is no longer optional—it’s essential. NP Digital India will leverage its expertise in SEO-driven content marketing, audience insights, and digital storytelling to position Kotak Securities as a thought leader in capital markets.
This win cements NP Digital India’s growing reputation as a trusted partner for brands seeking innovative, results-oriented digital marketing solutions. With a blend of creativity, data, and performance, NP Digital India continues to push the boundaries of digital marketing, redefining industry standards in India and beyond.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
