Ad Campaigns
#NoWorldWithoutGirls: eBay & Sanam launch campaign
MUMBAI: eBay India along with Band Sanam launched its campaign #NoWorldWithoutGirls. The campaign reinforces prohibition of sex determination kits and addresses a social evil that is prevalent across the Indian society towards acceptance of a girl child.
Sanam – a band comprising Sanam Puri (lead vocals), Samar Puri (lead guitar), Venky S (bass guitar), Keshav Dhanraj (drums) is India’s largest online music sensation and amongst India’s top 10 independent YouTube channels, will release a music video set against a backdrop, which highlights the harshest judgement faced by a daughter even before she is born.
The new campaign an extension of eBay’s earlier campaign #ThingsDontJudge is an endeavor to inform consumers that while they can shop for over 10 crore products on the online site, but the one product that is prohibited is ‘sex determination kits’.
To spread awareness for the new campaign, eBay India and the #Fab4, Sanam launched the music video on 20 July, 2017 across all digital platforms.
eBay India director – marketing Shivani Suri said, “We stand against the one thing that judges a girl even before she is born, by prohibiting availability of sex determination kits on our site. Through the campaign and our association with Sanam, we aim to drive awareness for this cause amongst the youth in the language (music) they understand best.”
Sanam said, “Music is an extremely powerful medium to send across a message and we believe that our latest attempt will strike the right chord with our loyal fan base.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
