Brands
Now just walk-in to an Airtel storeto buy a Redmi Note 4G
MUMBAI: Continuing the New Year bonanza that started on January 1 with the opening of bookings for the Redmi Note 4G, India’s largest telecom services provider Bharti Airtel (“Airtel”), today announced that coming Friday, January 16, 2015 will be celebrated as ‘Mi Day’ across its 133 stores in 6 cities – Bangalore, Hyderabad, Chennai, Mumbai, Delhi-NCR and Kolkata. Starting 3:00PM on Friday Mi India fans will be able to simply walk-in to the nearest Airtel store and walk-out with a Redmi Note 4G without any pre-booking. The devices will be sold on first-come-first-serve basis till stocks last. The Mi Day will be held every week subject to stocks being available.
This is in addition to the ongoing booking process where customers can get a confirmed appointment at a store of their choice to purchase the Redmi Note 4G by visiting www.airtel.in/mi.
Airtel prepaid customers can purchase the Redmi Note 4G at the store on recharging their connection with at least 1 GB 3G data pack. The sale is also open to Mi India fans using other telecom operators’ services provided they purchase an Airtel prepaid (with at least 1GB 3G data) or postpaid connection. Such customers will therefore have to carry a copy each of their ID proof and address proof along with a passport size photograph for submission as KYC (know-your-customer) documents. Airtel stores will accept various payment modes including Credit Card, Debit Card or Cash.
Customers purchasing the Xiaomi Redmi Note 4G will also be provided a 4G SIM and will be able experience amazing 4G speeds on their device in cities where Airtel offers 4G services. Existing Airtel 3G users can enjoy 4G speeds on their new Redmi Note 4G at the same tariff as their existing 3G plan, without activating any special 4G plan. In cities where Airtel 4G services are not yet available, customers will be automatically upgraded to 4G at the same tariff as their existing 3G data packs once 4G services are launched in their city.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
