Brands
Now just walk-in to an Airtel storeto buy a Redmi Note 4G
MUMBAI: Continuing the New Year bonanza that started on January 1 with the opening of bookings for the Redmi Note 4G, India’s largest telecom services provider Bharti Airtel (“Airtel”), today announced that coming Friday, January 16, 2015 will be celebrated as ‘Mi Day’ across its 133 stores in 6 cities – Bangalore, Hyderabad, Chennai, Mumbai, Delhi-NCR and Kolkata. Starting 3:00PM on Friday Mi India fans will be able to simply walk-in to the nearest Airtel store and walk-out with a Redmi Note 4G without any pre-booking. The devices will be sold on first-come-first-serve basis till stocks last. The Mi Day will be held every week subject to stocks being available.
This is in addition to the ongoing booking process where customers can get a confirmed appointment at a store of their choice to purchase the Redmi Note 4G by visiting www.airtel.in/mi.
Airtel prepaid customers can purchase the Redmi Note 4G at the store on recharging their connection with at least 1 GB 3G data pack. The sale is also open to Mi India fans using other telecom operators’ services provided they purchase an Airtel prepaid (with at least 1GB 3G data) or postpaid connection. Such customers will therefore have to carry a copy each of their ID proof and address proof along with a passport size photograph for submission as KYC (know-your-customer) documents. Airtel stores will accept various payment modes including Credit Card, Debit Card or Cash.
Customers purchasing the Xiaomi Redmi Note 4G will also be provided a 4G SIM and will be able experience amazing 4G speeds on their device in cities where Airtel offers 4G services. Existing Airtel 3G users can enjoy 4G speeds on their new Redmi Note 4G at the same tariff as their existing 3G plan, without activating any special 4G plan. In cities where Airtel 4G services are not yet available, customers will be automatically upgraded to 4G at the same tariff as their existing 3G data packs once 4G services are launched in their city.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
