Ad Campaigns
Novamax Air Cooler launches new campaign
Mumbai: Novamax Air Coolers, one of the top air cooler brands launched its latest Ad Film ‘Newsroom’. With the Ad Film, the brand targets consumers vying for a pleasant summer experience.
Through clever storytelling and a touch of humour, the ad film uses a comic element to highlight the daily chaos of a newsroom while connecting the entire concept with an engaging jingle which features the brand’s original tagline “Ek Hei Naam Gunje Ga Jab Chalegi Hawa.”
“At Novamax, we believe in not only providing cutting-edge cooling solutions but also in creating experiences that resonate with our customers. The ‘Newsroom’ captures the uniqueness of our brand, showing how conflicts can transform into harmony with the refreshing breeze of Novamax Air Coolers. We are proud to present this unique advertising campaign that reflects our commitment to innovation and customer satisfaction,” said Novamax founder & CEO Harshit Aggarwal.
The credit for the entire Ad film goes to the Dinesh Gupta Productions In response to this, Dinesh Gupta, founder of the agency said, “We are thrilled to have got the opportunity to create the ‘Newsroom’ Ad film for Novamax. Our goal was to infuse creativity and humour into the ad film to make it funny and memorable for the audience. Novamax’s commitment to innovation aligns perfectly with our creative approach and we are excited to contribute to delivering a refreshing and enjoyable experience to consumers.”
Novamax Air Coolers is one of the country’s leading air-cooler and components brands and is known to sell top-quality products at an affordable price with the launch of its latest advertising campaign, the brand is set to promise an unforgettable summer experience for its viewers.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
