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Nova Dairy’s pure ghee to grace Ayodhya Ram Mandir’s pran pratishtha ceremony

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Mumbai: Nova Dairy, a key producer in the Indian dairy industry, is honoured to announce that its ghee has been chosen as a vital ingredient of the upcoming pran pratishtha ritual to be held at the Ayodhya Ram Mandir. As the divine presence of Lord Ram is officially installed within the newly-built temple, this religious occasion represents a turning point inside the records of Ayodhya and Hinduism.

As an excellent provider of premium dairy products, Nova Dairy takes terrific satisfaction in providing wholesome, natural ghee made from premium-quality milk. The choice of Nova Dairy’s ghee for this eagerly anticipated and immaculate ceremony demonstrates the company’s commitment to excellence, purity, and culture.

The Ayodhya Ram Mandir, an esteemed image of cultural and religious significance for tens of millions of Hindus across the country and the globe, will prepare the prasad for the ritual through the use of Nova Dairy’s ghee. Reputable institutions have confidence in Nova Dairy to deliver products that are up to par, and this decision shows that trust.

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Upholding the genuineness and purity of its products has always been a top priority for Nova Dairy. The manufacturer’s determination to excellence is in best concord with the sanctity of the pran pratishtha ceremony, wherein every factor is chosen with the greatest care and devotion.

“We are deeply honored and humbled that the Ram Mandir committee has chosen our ghee for such a significant and sacred event. Purity has constantly been our top priority when it comes to our products, and we’re proud that our ghee lives up to the requirements of purity required for this ritual,” stated Sterling Agro Industries Ltd (Nova Dairy Products) director Ravin Saluja.

Nova Dairy is deeply thankful to the organisers of the Ayodhya Ram Mandir pran pratishtha ceremony for entrusting them with this auspicious responsibility. The company looks forward to contributing to the religious importance of this occasion.

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Brands

Estée Lauder to shed 10,000 jobs as new boss bets on digital shift

The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround

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NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.

The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.

A CEO in a hurry

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De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.

The numbers are moving in the right direction

Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.

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The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.

Silence on Puig

The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.

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Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.

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