Brands
Nouriture signs Pankaj Tripathi as brand ambassador
MUMBAI: Anmol Feeds has roped in actor Pankaj Tripathi as its first brand ambassador for the cattle feed brands Nouriture Godhenu Gold, Milk-o-milk plus, and Super 20 plus.
The company that recently launched its products under the umbrella brand Nouriture to meet the growing challenge of quality livestock feeds in the market aims to change perceptions through its new positioning of ‘Sirf chusti nahi, pushti bhi’.
The Indian animal feed market reached a value of Rs 942.4 billion in 2020 and is expected to grow at a CAGR of 12.5 per cent during 2021-2026. Cattle feed involves 20 per cent of the overall market share and is an evolving category in the Indian rural market. Yet, there is a huge need gap when it comes to awareness amongst the farmers about the right compound feed for optimum benefits from the cattle, said the brand.
“We wanted to create a high recall for our cattle feed brand, Nouriture Godhenu Gold. Pankaj Tripathi has a unique appeal across the country with his own inimitable style. He is an energetic and versatile actor with a rich legacy of work. His common man personality resonates with our brand values, and we believe the association will go a long way in not only achieving the desired top-of-the-mind brand recall but also in bringing about a paradigm shift in farmer behaviour towards the right feed,” said Anmol Feeds managing director Amit Saraogi.
The ad film conceptualised by Shreyansh Innovations and directed by Ankit Dahiya aims to position the brand towards strengthening the changing dynamics of the livestock feed industry. The film that credits Vaishakh Jhunjunwala as creative director features a farmer who arrives at the village market to sell his share of milk. He is greeted by Tripathi who throws a very odd question at him which leaves him thinking. He compares the farmer’s cow to a goat after seeing his milk canister’s size.
“Cattle feed advertising has largely been restricted to very loud and run-of-the-mill kind of work. It lacks the necessary punch and argument that helps farmers make a conscious decision. The film’s plot, the dialogues, and the choice of a brand ambassador have been crafted in a manner that ticks all of the above boxes and brings in newness to this category,” said the team associated with the conceptualising of the advertisement, comprising Shreyansh Innovations founder-director Shreyansh Baid, Debdarsan Dutta (chief creative officer) & Vaishakh Jhunjhunwala (creative director).
“Being a farmer’s son myself I could relate to the brand language of Nouriture. I come from a place where education about the right livestock feed is much needed for rejuvenating the dairy business,” said Tripathi.
The campaign is live across social media, outdoor, print, and on-ground channels.
Brands
Hyundai India posts record April sales with 17-per cent growth
Domestic sales hit 51,902 units, exports stand at 13,708 units
MUMBAI: Hyundai is clearly shifting gears and April has put the pedal firmly to the metal. Hyundai Motor India Limited (HMIL) has reported its highest-ever domestic sales for the month of April, clocking 51,902 units in April 2026, marking a 17 per cent year-on-year growth. The milestone sets a strong tone for the new financial year, signalling sustained demand momentum across its portfolio. Alongside domestic performance, the company recorded export volumes of 13,708 units for the month, underlining its continued strength in overseas markets.
The growth has been driven by a mix of refreshed models and special editions across segments. Recent launches and updates including the Exter, Verna, Ioniq 5, Creta Summer Edition, Grand i10 NIOS Vibe Edition and Venue Knight Edition have helped keep the line-up competitive in an increasingly crowded market.
A standout performer was the Venue, which recorded its highest-ever monthly domestic sales of 12,420 units. The model’s 5-Star Bharat NCAP safety rating, including for the VENUE N Line, appears to have bolstered consumer confidence, reflecting a broader industry shift where safety credentials are becoming a key purchase driver.
Tarun Garg, Managing Director and CEO, HMIL, said the company has carried forward recent momentum into the new financial year, with product interventions and safety-focused positioning playing a central role in driving growth.
The numbers suggest Hyundai’s strategy is ticking multiple boxes fresh product cycles, safety-led messaging and steady export performance. If April is any indication, the company isn’t just starting the year strong, it’s aiming to keep the engine running at full throttle.
