Brands
Notice & District turn popcorn into crowned glory
MUMBAI: What happens when cinema meets design? You get a popcorn bucket that wears a crown. In a spectacular fusion of creativity and fandom, District and Notice, the design-led experimental object brand, have joined forces to create a one-of-a-kind collectible for the 10-year anniversary launch of Bahubali: The Epic. The collaboration celebrates not just the film’s grand return but the fans who made it legendary.
The idea was born when District suggested reimagining the iconic crown of Bahubali, a symbol of power, legacy, and cinematic grandeur. Notice took that spark and transformed it into an elevated design experience that turns an everyday popcorn bucket into a work of art.
The result, a bucket crowned with a sculpted topper, blending functionality with fandom and turning a regular movie snack into a keepsake worthy of royalty.
Crafted by Notice’s team of designers, engineers, and makers, each limited-edition piece reflects meticulous craftsmanship, every curve and contour designed to feel as intentional as it is iconic.
“Rather than just create merchandise, we wanted to design a moment,” said the team at Notice. “A simple act like eating popcorn becomes a connection to Bahubali’s epic spirit.”
Available exclusively at Miraj Cinemas, Mumbai, during the film’s release, this limited-edition collaboration stands as a love letter to storytelling, scale, and design that makes even the smallest gestures feel monumental.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
