Brands
Nothing plugs into Kef for next-gen sound as UK tech and audio titans join forces
MUMBAI: Nothing and Kef are turning up the volume on British tech collaboration. The consumer tech upstart and the high-fidelity audio pioneer announced a long-term partnership to co-develop products that blend cutting-edge acoustics with bold industrial design.
The alliance signals Nothing’s deepening foray into premium audio, tapping into Kef’s 60-year legacy of acoustic precision. Several co-created products are already underway and expected to launch later this year, as the brands promise to reshape everyday listening through form and function.
“Kef is one of the most respected names in audio, and we’re proud to partner with them as we take the next step in expanding Nothing’s audio journey”, said Nothing head of smart products marketing Andrew Freshwater. “By combining Kef’s decades of expertise with our design-led approach to technology, we’re laying the groundwork for a new standard in everyday listening.”
Kef president & head of global marketing Grace Lo echoed the sentiment, “This partnership allows us to bring our acoustic heritage into a fresh context – working with a brand that shares our dedication to innovation, quality, and design. Together, we’re setting out to redefine what premium audio can look and feel like for the next generation”.
For Nothing, the move expands its audio range beyond earbuds and headphones, while Kef gains a platform to reach younger, design-conscious consumers in new categories. The partnership bridges generations of audio thinking and brings high-end sound into more portable, personal formats.
Further product announcements are expected in the coming months, hinting at a strategic roadmap to disrupt the premium audio space from both ends—aesthetics and engineering.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
