MAM
Norwegian cruise line holdings ltd. appoints actimedia as its pr partner for india
MUMBAI: Norwegian Cruise Line Holdings Ltd. has appointed Actimedia PR, a leading lifestyle agency, as its PR Communications consultant for its corporate brand communication needs & its three cruise brands namely- Norwegian Cruise Line, Oceania Cruises & Regent Seven Seas Cruises.
“We are pleased to associate with Actimedia as our communications partner. We are constantly striving towards communicating our compelling brand story in the Indian market. Actimedia PR, with their expertise in handling an extensive portfolio of lifestyle clients, will help us achieve that goal.” Said, Manoj Singh, Country Head, Norwegian Cruise Line Holdings Ltd, India.
“Actimedia is delighted to partner with Norwegian Cruise Line Holdings at a time when the popularity of cruising in India is growing. We will strengthen the presence of their brands in India, and enthuse patrons to choose cruises to explore cities, countries, cuisines and adventure across the world. said, Amitabh Saksena, Director, Actimedia PR.
Norwegian Cruise Line Holdings (NCLH) is the world’s third largest cruise operator, with three market-leading, award-winning brands: Norwegian Cruise Line – innovator in premium-contemporary cruising, delivering enhanced freedom and flexibility; Oceania Cruises, leader in upper-premium cruising, renowned for The Finest Cuisine at Sea™; and Regent Seven Seas Cruises, its luxury brand offering guests An Unrivalled Experience™.
Actimedia is currently working with Forevermark Diamonds, Havaianas, Limeroad, Inorbit Malls, Endemol Shine India, Emerald India, Amagi amongst many others and has a strong track record in the lifestyle & entertainment space.
MAM
BLR Airport Launches ‘Connections’ Service to Ease Transit Travel
New initiative targets smoother transfers as Bengaluru hub traffic rises 30 per cent.
MUMBAI: Missed connections may be a traveller’s nightmare but Bengaluru is trying to make them a thing of the past. Kempegowda International Airport Bengaluru (BLR Airport) has rolled out ‘Connections by BLR’, a new transfer programme designed to take the friction out of connecting journeys. Built around three pillars ease, efficiency and experience,the initiative aims to simplify what is often the most stressful leg of air travel.
The move comes as transfer traffic at BLR Airport climbs sharply, up more than 30 per cent year-on-year. Transfers currently account for around 15 per cent of total passenger traffic and are projected to touch 20 per cent by 2026, signalling a clear shift in how the airport is positioning itself within airline networks.
At its core, the programme focuses on making navigation intuitive and downtime more comfortable. Dedicated transfer desks have been set up across terminals, supported by colour-coded wayfinding blue and yellow signage designed for quick recognition. Inter-terminal movement is being streamlined through complimentary shuttle services with predictable wait times, while designated transfer zones aim to reduce passenger confusion.
Beyond logistics, the airport is leaning into experience. Travellers in transit now have access to a wider choice of lounges, curated retail and food and beverage options, as well as sleeping pods for short stays. For longer layovers, transit hotels in both Terminal 1 and Terminal 2 offer boutique in-terminal accommodation, an increasingly sought-after feature as global travel patterns evolve.
The timing is strategic. BLR Airport now connects to 114 passenger destinations 80 domestic and 34 international with key routes spanning Delhi, Mumbai, Kolkata, Hyderabad and Pune domestically, and Singapore, London Heathrow, Dubai, Abu Dhabi and Kuala Lumpur internationally. Recent additions such as Hindon, Bidar and Silchar within India, alongside Dammam, Hanoi and Riyadh overseas, are further expanding its reach.
Infrastructure is also catching up with ambition. Developments including the West Cross Taxiway, Terminal 1 refurbishment and Terminal 2 expansion are laying the groundwork for higher capacity and smoother operations critical for any airport aiming to become a serious transfer hub.
Bangalore International Airport Limited chief operating officer Girish Nair framed the initiative as both a response to demand and a forward-looking play. He pointed to the growing depth of the airport’s network and the opportunity to build a more reliable transfer ecosystem that benefits both passengers and airline partners.
In an era where travel is as much about transitions as destinations, BLR Airport is betting that a seamless connection might just be the journey’s most important upgrade.
