MAM
Norwegian cruise line holdings ltd. appoints actimedia as its pr partner for india
MUMBAI: Norwegian Cruise Line Holdings Ltd. has appointed Actimedia PR, a leading lifestyle agency, as its PR Communications consultant for its corporate brand communication needs & its three cruise brands namely- Norwegian Cruise Line, Oceania Cruises & Regent Seven Seas Cruises.
“We are pleased to associate with Actimedia as our communications partner. We are constantly striving towards communicating our compelling brand story in the Indian market. Actimedia PR, with their expertise in handling an extensive portfolio of lifestyle clients, will help us achieve that goal.” Said, Manoj Singh, Country Head, Norwegian Cruise Line Holdings Ltd, India.
“Actimedia is delighted to partner with Norwegian Cruise Line Holdings at a time when the popularity of cruising in India is growing. We will strengthen the presence of their brands in India, and enthuse patrons to choose cruises to explore cities, countries, cuisines and adventure across the world. said, Amitabh Saksena, Director, Actimedia PR.
Norwegian Cruise Line Holdings (NCLH) is the world’s third largest cruise operator, with three market-leading, award-winning brands: Norwegian Cruise Line – innovator in premium-contemporary cruising, delivering enhanced freedom and flexibility; Oceania Cruises, leader in upper-premium cruising, renowned for The Finest Cuisine at Sea™; and Regent Seven Seas Cruises, its luxury brand offering guests An Unrivalled Experience™.
Actimedia is currently working with Forevermark Diamonds, Havaianas, Limeroad, Inorbit Malls, Endemol Shine India, Emerald India, Amagi amongst many others and has a strong track record in the lifestyle & entertainment space.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
