MAM
Norwegian Cruise Line appoints Neil Brodie as head of ‘Experiences at sea division’
Mumbai: Norwegian Cruise Line (NCL) global cruise travel announced the appointment of Neil Brodie as vice president of ‘Experiences at Sea’, Charters, Meetings and Incentives (“CM&I”) and Events. Brodie succeeds Anthony Diaz, who served as senior vice president since August 2021 and will now stay on with the company as a special advisor through June 2024.
In his new role, Brodie will lead the sales, growth and business operations for the charter, meetings and incentives department by creating dynamic experiences at sea for a variety of corporate, themed, and affinity-based events across the NCL, Oceania Cruises and Regent Seven Seas Cruises brands.
Norwegian Cruise Line president David J. Herrera said, “I’m thrilled to have Neil Brodie step into this role as vice president overseeing the development of corporate events, incentive groups and full-ship charter programs for all three brands,”
“Neil has proven to be an integral leader within the Company by guiding the team to have its most successful year in 2023, and I have no doubt that he will continue to accelerate the tremendous growth this year.” he added.
In 2023, ‘Experiences at Sea’ kicked off the year with 13 back-to-back cruises from January to March, hosting a range of themed, corporate group and affinity events at sea. The year concluded with the CM&I team being responsible for completing 21 charters, a 133 per cent increase from the prior year, including the longest charter in company history at 109 nights.
Commenting on his appointment,‘Experiences at Sea,’ CM&I and Events vice president Neil Brodie,“I’m tremendously honored to have this opportunity to lead our team into the new year following an incredibly outstanding 2023, The future is incredibly bright, and our team is the best in the business as they are extremely passionate about offering one-of-a-kind group events by tailoring our clients’ wants and needs to the right ship, itinerary and experience across all three brands — their dedication is unmatched.”
CM&I at Norwegian Cruise Line Holdings Ltd former senior vice president Anthony Diaz said, “Neil and I have worked closely together for the last couple of years, and it has been such a pleasure to watch him grow into the leader that he is today. With Neil’s commitment and the proven results, he has fervently displayed to the organisation, he is perfectly well-suited to lead the team into a successful future, and I feel fortunate to be able to maintain my relationship with him in an advisory role.”
MAM
Catch launches TVC for iodised pink rock salt push
DS Group expands beyond spices with campaign going live April 20
MUMBAI: A pinch of salt just got a personality and a prime-time slot to match. Catch Salt & Spices, part of the Dharampal Satyapal Group, has rolled out its first television campaign for Catch Premium Iodised Pink Rock Salt, signalling a clear step beyond its core spices and sprinklers play. Conceptualised by Dentsu Creative Webchutney, the campaign leans into a product-led narrative, aiming to build awareness in the relatively less-explored salt segment. The film goes live from April 20 across television and digital platforms, including social media and OTT, as the brand seeks scale and visibility.
Set in a neighbourhood play area, the TVC swaps hard selling for a slice-of-life moment. Two mothers chat while their children hover nearby until a young girl takes centre stage, confidently breaking down the origins and benefits of pink rock salt. The message lands softly but clearly: even everyday ingredients now come with a story.
The creative pivot reflects a broader shift in consumer behaviour. Salt, long treated as a commodity, is being reframed as a conscious choice part health cue, part lifestyle signal. By placing a child at the centre of the narrative, the film plays on the idea that awareness is no longer confined to adults; it’s trickling down, reshaping household decisions.
For DS Group, the campaign marks more than a product launch, it’s a category expansion. With Catch already established in spices, the move into salt positions the brand to tap into adjacent kitchen essentials, while reinforcing its long-standing thought that food is more than just fuel.
In a market where differentiation is often hard to sprinkle in, Catch is betting that storytelling and a dash of everyday relatability can do the heavy lifting.
