Ad Campaigns
Nom Nom goes full throttle in Mumbai with train wraps, jingles and autos in tow
MUMBAI: Nom Nom Express, the Pan-Asian quick service brand from Aspect Hospitality, is cooking up more than just noodles — it’s whipping up citywide visibility with a full-bodied marketing blitz as it eyes 51 outlets by July 2025. Already at 27 locations across Mumbai, Pune, and Hyderabad, the brand’s campaign signals a no-holds-barred push across Mumbai’s most trafficked arteries- rail, road, radio and reels.
Starting 1 June, Mumbai has seen a delicious takeover. Three fully wrapped local trains on the Western, Central, and Harbour lines now double as rolling billboards, targeting the city’s busiest commuter corridors. Branded BEST and Thane buses now glide through South Mumbai, Western suburbs, Navi Mumbai, and Thane, while 750+ auto-rickshaws across Bandra, Thane, and Navi Mumbai bring street-level sizzle to the campaign.
Meanwhile, a catchy Nom Nom jingle is hitting airwaves on Ishq FM, Red FM, and Magic FM, accompanied by seven daily RJ shoutouts per station, all during prime hours (8 AM–12 PM). Over on the digital dial, Spotify and JioSaavn ads have already hit 5 million impressions, helping the campaign strike a high-decibel note with urban snackers on the go.
From office-bound commuters to radio-tuned road warriors, the message is clear: Nom Nom is on the move and it’s not just your lunchbox that’s getting an upgrade.
Aspect Global Ventures executive chairperson Aksha Kamboj said, “Nom Nom Express reflects how we see the future of food — fast, fresh, flavourful, and deeply local in its relevance. Our goal has always been to build purposeful brands that don’t just exist digitally, but integrate seamlessly into the rhythm of everyday life. This campaign was crafted with that exact intent — to show up where our consumers are, in moments that matter, with a brand that feels familiar, aspirational, and rooted in culture.”
Aspect Hospitality managing director Hitesh Keswani said, “Nom Nom Express is more than just a QSR — it’s a movement to bring comforting, high-quality Asian food to people where they actually live their lives: in traffic, on their commute, or at home. We’ve seen incredible momentum already, and this campaign is just the beginning. The early response has validated our thinking. And we’re just getting started.”
By weaving hyperlocal execution into a metro-wide rollout, Nom Nom Express isn’t just feeding appetites, it’s stirring up recall, one train wrap and one jingle at a time. The QSR brand is fast becoming a fixture in Mumbai’s culinary and commuter map, proving that when it comes to food-on-the-go, pan-Asian is having a moment and Nom Nom’s riding shotgun.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
