MAM
Noise’s flagship Luna Ring now comes to select offline retail stores
Mumbai: Building on the online success of its Luna Ring, Noise, India’s leading smartwatch and connected lifestyle brand, now extends its flagship product’s accessibility and premium experience to select Reliance Digital, and Vijay Sales stores across 6 cities – Delhi-NCR, Mumbai, Pune, Bengaluru, Chennai and Hyderabad. Committed to harnessing the power of technology for good, this expansion will allow consumers to experience the premium design and advanced features of Luna Ring firsthand, thereby gaining a deeper understanding of how this innovative wearable can empower them to take control of their health and well-being.
To further expand its reach, Luna Ring’s entry into offline stores marks a strategic move. This in-store presence allows Noise to cater to a wide consumer base, extending beyond the online tech-savvy population and tapping deeper into Bharat. Additionally, by offering a hands-on experience in stores, customers can now explore Luna Ring firsthand, fostering a deeper understanding and appreciation for its features. This in-store presence not only reinforces Noise’s dedication to offering premium products at aspirational prices but also provides a premium touchpoint for potential customers to experience the product immersively.
Commenting on the expansion, Noise co-founder Amit Khatri said, “We take immense pride in introducing the much-awaited Luna Ring at select brick-and-mortar stores, bringing the premium experience to our community of Noisemakers. Through Luna Ring, we want to empower consumers to elevate their lifestyle through seamless technological integration, allowing them to take complete control of their well-being and performance. By joining forces with leading retail partners, we can provide an immersive experience for customers who prefer to explore technology before they buy.”
Engineered to catalyze a transformative lifestyle shift, the Luna Ring is an ideal wearable to augment your daily performance with the best-in-class features in the category. With 98.2% accuracy [validated by IIIT-Hyderabad and Olympics coaches] and a fighter jet grade titanium body, Luna Ring tracks over 70 body metrics, guiding the users towards their full potential with meaningful insights into their activity, readiness, and sleep. Beyond being a smart ring, the new form factor embodies a philosophy of self-discovery, sparking a transformative shift in lifestyle. It encourages users to rise to brilliance by understanding their bodies, recognising their limits, and overcoming challenges. Seamlessly integrating technology into a minimal yet meaningful form factor, Luna Ring transforms data into actionable intelligence for a productive lifestyle. Recently, the brand has also brought the power of Artificial Intelligence to Luna Ring to elevate it as a personalized all-time health companion. Moreover, Noise acquired the AI-powered women’s wellness platform SocialBoat to enhance Luna Ring’s advanced health and fitness metrics and accelerate its innovation trajectory in the smart rings space.
Available in seven-ring sizes and a range of five colours – Sunlit Gold, Rose Gold, Stardust Silver, Lunar Black, and Midnight Black – customers can now choose their preferred option from the retail stores.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
