Ad Campaigns
Noise partners with Women’s IPL 2023 as an associate sponsor
Mumbai: Noise, India’s connected lifestyle tech brand, is geared up to celebrate the spirit of women’s day by showing their support for the women in blue. As an associate partner for Women’s IPL 2023, Noise will run their film ‘Transform like Taapsee’, featuring Taapsee Pannu. Joining in the spirit of Women’s Day, the film depicts brand’s core ethos of breaking stereotypes by listening to their noise within and showcases brand’s love and support towards the team, truly exemplifying the grit and determination it takes to make it big. The film will be aired starting today, 4th March during all the 22 matches on connected TV and linear SD+HD channels including Sports 18 and Jio Cinema.
Noise co- founder Gaurav Khatri said, “At Noise have always aimed at creating a brand that resonates with the young Indian audience and what resonates with them better than cricket? Women in cricket perfectly exemplify our brand’s core philosophy of listening to the noise within. At Noise, we are proud to join in the celebration of Women’s IPL 2023 and we are certain our young audience will relate to it while they indulge in the upcoming cricket series.”
Starring Taapsee Pannu, the film resonates with the women dominating the world of cricket as it highlights the story of the choices she has made in her life, equating those with being a Noisemaker. It brings to light how Tapsee decided to go against all odds and listen to the Noise within, like the women in blue.
Click here to view the film
The film calls out the brand’s determination to encourage the youth and women to listen to the noise within. It further highlights its support towards the women dominating the world of cricket.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
