Brands
Noise onboards Taapsee Pannu as brand ambassador
Mumbai: Lifestyle brand Noise has brought on board Bollywood star Taapsee Pannu as brand ambassador for the smart wearable category. The actor will be a part of the upcoming brand campaigns wherein she will promote its smartwatches including the next brand offering – ColorFit Brio, said the statement.
With this announcement, Noise said it aims to reinforce its positioning as the leading homegrown smartwatch brand and liaison a deeper connect with fitness enthusiasts and millennials. “Taapsee’s persona blends with Noise’s core belief in listening to the noise within and belief in oneself,” it added.
“Our products are carefully designed keeping in mind the requirements of fitness and lifestyle enthusiasts who listen to their ‘Dil Ka Shor’ and dare to carve a new path,” said Noise co-founder Gaurav Khatri. “Noise’s smartwatches and Taapsee, both motivate individuals to take up new challenges every day. With her strong persona and our commitment to offering unparalleled experience, we want to strengthen the trust of Noisemakers.”
“I constantly strive to accomplish new fitness goals every day to be ahead in the game, likewise Noise. I have witnessed that more than ever, people are now conscious of the thriving fitness significance. Noise’s smartwatches act as the health pattern that consistently helps me to connect with my true self,” said Pannu on the association.
Noise is set to roll out new brand campaigns and launches in the next few months.
Brands
Rentokil PCI acquires Pecopp to expand pest control footprint in India
Deal strengthens western reach and adds premium clients to portfolio
MUMBAI: Rentokil PCI has acquired Pecopp Pest Control Services Pvt Ltd, strengthening its presence in western India and expanding its customer base across premium segments.
The deal brings Pecopp’s client portfolio, workforce and operational assets into the Rentokil PCI network, combining local expertise with global capabilities. Mumbai-based Pecopp has built a strong reputation over the years, serving clients across professional services, luxury hospitality and entertainment sectors.
With the integration, Pecopp will gain access to Rentokil PCI’s global research, digital tools and service infrastructure, aimed at improving delivery standards and operational efficiency.
Rentokil PCI managing director David Lewis said the acquisition supports the company’s focus on advancing service quality and scaling tech-driven solutions in India.
Pecopp Pest Control Services Pvt Ltd managing director Siddharth Balwani added that the partnership will help enhance service offerings while retaining a personalised approach for existing customers.
The acquisition reflects a broader push by Rentokil PCI to deepen its market presence through targeted expansion and a stronger customer-first strategy.
