Brands
Noise onboards Taapsee Pannu as brand ambassador
Mumbai: Lifestyle brand Noise has brought on board Bollywood star Taapsee Pannu as brand ambassador for the smart wearable category. The actor will be a part of the upcoming brand campaigns wherein she will promote its smartwatches including the next brand offering – ColorFit Brio, said the statement.
With this announcement, Noise said it aims to reinforce its positioning as the leading homegrown smartwatch brand and liaison a deeper connect with fitness enthusiasts and millennials. “Taapsee’s persona blends with Noise’s core belief in listening to the noise within and belief in oneself,” it added.
“Our products are carefully designed keeping in mind the requirements of fitness and lifestyle enthusiasts who listen to their ‘Dil Ka Shor’ and dare to carve a new path,” said Noise co-founder Gaurav Khatri. “Noise’s smartwatches and Taapsee, both motivate individuals to take up new challenges every day. With her strong persona and our commitment to offering unparalleled experience, we want to strengthen the trust of Noisemakers.”
“I constantly strive to accomplish new fitness goals every day to be ahead in the game, likewise Noise. I have witnessed that more than ever, people are now conscious of the thriving fitness significance. Noise’s smartwatches act as the health pattern that consistently helps me to connect with my true self,” said Pannu on the association.
Noise is set to roll out new brand campaigns and launches in the next few months.
Brands
Devyani International names Sandeep Anand, Robinder Singh in key roles
Pizza Hut and Costa Coffee businesses see leadership refresh from April
MUMBAI: Devyani International has strengthened its senior leadership bench with a fresh set of appointments across its key brands, Pizza Hut and Costa Coffee, signalling a sharper focus on growth and brand momentum.
The company has appointed Sandeep Anand as chief marketing officer and business head for Pizza Hut. His appointment, approved by the board via a circular resolution on April 3, follows a recommendation by the Nomination and Remuneration Committee, as reported by CNBC-TV18. Anand will officially step into the role on April 6, 2026.
He takes over from Vijay Gogate, who currently serves as chief executive officer for Pizza Hut within the company’s operations. The move marks a strategic transition as the brand looks to sharpen its marketing and business playbook in a competitive quick service restaurant market.
Anand brings over two decades of experience across the food and FMCG sectors, with a strong track record in brand building and innovation. His career spans roles at major consumer-facing companies including Domino’s, Zydus Wellness, Zomato, GSK Consumer Healthcare, Reckitt and Ranbaxy, giving him a well-rounded perspective on both scale and agility.
Alongside this, Robinder Singh has been appointed business head for Costa Coffee and the company’s airport operations. He too will assume his new role on April 6, bringing more than 18 years of experience in operations, business expansion and customer experience transformation.
The twin appointments come at a time when Devyani International is doubling down on leadership depth to steer its portfolio through evolving consumer preferences and heightened competition. With fresh faces at the helm of two key verticals, the company appears set to brew up its next phase of growth with renewed energy.
