Ad Campaigns
Noise launches new Valentines Day campaign #StoopidCupid
Mumbai: Noise, India’s lifestyle tech brand, celebrates the spirit of love this Valentine’s Day with its new #StoopidCupid campaign and an exciting sale. The campaign highlights emotions of the youth doing stupid but sweet things in love through a series of three films which will be revealed throughout the day today on the brand’s YouTube channel. The films underline the idea that while it is absolutely fine to do stupid things in love, one can always make a smart gifting choice. The #StoopidCupid campaign encourages people to indulge in the Noise #StoopidCupid sale to get that perfect gift for their partners this Valentine’s Day. The film series has been shot and conceptualized entirely in house and offers a light and humorous take on love.
The Noise #StoopidCupid sale goes live and will run till 12 February, where consumers can avail their favourite Noise products at discounted price of upto 75 per cent off. The never seen before offers can be availed on Noise smartwatches and audio devices including bestsellers such as Noise ColorFit Icon Buzz, Noise ColorFit Icon 2, NoiseFit Evolve 3, Noise Buds Connect and Noise Buds VS104 Pro.
Commenting on the announcement, Noise co founder Gaurav Khatri said, “We try to communicate with our core pillars i.e. our consumers, in a way that resonates best with the audience. Our new campaign is a celebration of the spirit of Valentine’s Day in a way consumers can connect best with and we are confident that they will enjoy the #StoopidCupid gifting spree during the season.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
