Brands
Noise celebrates Neeraj Chopra’s birthday by naming a star after him
Mumbai: Noise, India’s smartwatch and connected lifestyle brand, pays a stellar tribute to their brand ambassador, Neeraj Chopra on his birthday. Celebrating the pride of the nation and his remarkable achievements in the field of athletics, Noise has named a star after the Golden Boy of India.
Neeraj Chopra joined Noise’s cohort of legacy brand ambassadors earlier this year and shares the synergy of national champions winning glory at a global stage. The campaign showcases celestial stars in the sky coming together to take different forms, symbolising Neeraj’s milestones while underscoring his status as a gold star himself.
The beautiful tribute is more than a birthday wish. It is a way of paying homage to Neeraj Chopra’s incredible journey, he continues to provide inspiration to millions across the country. As a brand that values the spirit of champions, Noise has truly expressed how much they value Neeraj Chopra as a face for them.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
