Ad Campaigns
#Noconditionsapply to dreams: TOI
MUMBAI: True freedom comes with a right to choose between ‘Yes’and‘No’. But, almost half of the country lives with freedom that comes with *conditions apply. Right from her birth, a girl is told what she should do and what she should not. She grows up in an environment where freedom is a permission that is sometimes granted to her, sometimes not. The degree of gender discrimination might change with geographies, communities and affluence. Increasingly, women are rejecting the notion of freedom with *conditions, but it is very much present as a part of our society and unsaid family rules across larger parts of the country.
This International Women’s Day, The Times of India brings together multiple voices and discovers inspiring stories where women across the country are winning over *conditions to achieve their aspirations.The campaign is joined by Priyanka Chopra, Alia Bhatt, Kareena Kapoor Khan, Sonam Kapoor, Deepa Malik, Shalini Saraswathi, Sakshi Malik and many other achievers who share their stories of how have shattered *conditions put on them to achieve their dreams. The campaign #NoConditionsApply raises pertinent questions as to why the society still has different rules for daughters and sons. Why people expect her to be strong,yet her independent views are trolled. Why people tell her to dream big, but don’t allow her to challenge traditions. Why she is expected to work hard, but not have an expectation of equal pay. The crimes against women make it to headlines often, but few see the daylight of true justice. And, in the end, the shame is always a burden for her to bear. Across the country, the rules for men and women are almost always never the same.
The Times of India is celebrating #NoConditionsApply across all its 45+ youth centric supplements like Bombay Times, Delhi Times, Chennai Times, Bangalore Times, Ahmedabad Times, Calcutta Times, Hyderabad Times, Pune Times etc., through inspiring stories of women achievers who have busted the *conditions put on their dreams.
The campaign features Delhi’s MMA fighters who share what it means to fight-like-a-girl, ace women comedians who quip with smart repartee on sexist comments, Pune’s warrior women excelling in Mardani Khel, college theatre groups that blatantly question gender biases and many more unique stories. Flagging off the campaign, Alia Bhatt says “We would’ve lost so much talent across fields, had women not decided to give their aspirations a shot”.
Talking about her views on #NoConditionsApply, Priyanka Chopra says “It starts with a bigger conversation around feminism which is about making decisions for ourselves without being judged, and with the same freedom that men have enjoyed for so many years. “Deepa Malik shares her secret to beat the conditions, “When you are passionate about something, the whole universe comes together to help. It all starts with faith in yourself and your determination. No conditions apply when it comes to achieving your dreams.”
Share your stories and wish every woman you know “Happy Women’s Day” and wish her a life in which #NoConditionsApply.
Show your support, share your stories and spread the message at http://timesofindia.indiatimes.com/campaignlanding/57458215.cms and tag your friends, family and partner. Because when everyone joins the conversation, she will live free.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
