MAM
Nobel Hygiene strengthens its brand communication outreach
MUMBAI: Nobel Hygiene, the undisputed leader in the adult diaper category and the only Indian manufacturer of both, adult (Friends) and baby diapers (Teddyy & Snuggy) has partnered with Nucleus PR and The Womb for creative communications.
Nucleus PR addresses complex brand-building issues with its deep-rooted practical expertise. The firm believes in combining its experience and insight in both digital and traditional media to build a strong reputation and enhance the brand's vision. They have created a definitive niche for themselves across MNCs, SMEs and Startups. The fast-growing company has prestigious clients like, MediaCom, Zolostays and Royal Brothers on its roster. Nobel Hygiene is a proud addition to the same.
The Womb is a young independent innovations and communications company, started by first time entrepreneurs; Navin Talreja and Kawal Shoor. The Womb works with clients like Saregama India, Vini Cosmetics, Asus India, Cipla Health, Godrej Tyson, IGP.com, Sunny cooking oil, Nobel Hygiene, Mahindra, Puro Wellness, Axis Mutual Fund, just to name a few.
Nobel Hygiene, a home-grown Indian brand, aims to create a healthier, safer environment for the stages in life where one is most vulnerable using the best materials and technology for a happier world.
Commenting on the new partnerships, Kartik Johari, Vice President, Nobel Hygiene, said, “With our aggressive expansion and clear market leadership, it is important that we ramp up our communication accordingly. We are happy to have Nucleus PR and The Womb on board. The expertise and domain depth that each one of them brings to the table will help us reach our set objective and help us communicate our vision in the market. We look forward to a successful collaboration with both our communication partners.”
Commenting on the win, Tarunjeet Rattan, Managing Partner, Nucleus PR said, “Keeping in mind Nobel Hygiene’s vision and business objectives, we aim to leverage PR in a strategic manner. We will help create an overall reputation for the brand while at the same time create awareness about larger issues like incontinence and elder care within the target audience. Smart use of PR with a distinctive and aggressive approach will achieve impactful results that the brand aspires for.”
Commenting on the win, Navin Talreja, Managing Partner, The Womb said, “we have been a strategic and creative partner to Nobel Hygiene for about a year now. Most part of the year has been spent in getting different aspects of the business and brand ready for long term sustained growth. And now we go to market in many exciting ways. The Nobel team led by Kartik believes in cutting edge work and challenging norms which is always far more exciting than doing boring maintenance work. So exciting times ahead. Watch this space!
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
