Ad Campaigns
No One Cares launches digital campaign to generate awareness about depression
MUMBAI: No One Cares, a social media page with more than 27 million followers, has launched a digital campaign, #NoOneCaresButWeDo, aiming to create awareness about depression. The campaign wants to promote that it is normal to speak about depression. The campaign has been designed by Psifiako media.
Speaking about the campaign, No One Cares co-founder Satyam Shastri said, “We at ‘No One Cares’ are harnessing the power of social media by creating a family of 27 million people and motivating people to come out of depression through our content. ‘No One Cares, But We Do’ is our tagline and we are working towards it very well. Together we have initiated a fight against depression, restlessness, anxiety, suicidal thoughts amongst the youth of the country and across the world. Through this campaign, we are celebrating the young people and their spirit to fight against depression and create a sense of awareness.”
Psifiako media founder Nikhil Kale said, “Through this campaign, we are willing to target the youngsters across the country and globe. Mostly millennials across the globe as they are the future generation and no one cares is a brand which shares motivational videos and positive content for the young people across the globe.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
