Ad Campaigns
Niyo launches #ZeroToHero campaign
Mumbai: Niyo, a travel-banking fintech company, is kicking off the festive season with a new campaign that aims to make international travel and financial services easier and more affordable for all.
Niyo is putting customers first, just in time for the holiday season, with an unbeatable offering of zero fees across various services, including forex, flights, visas, ATMs, remittances, and mutual funds.
Leveraging pop culture – the campaign converts popular themes and imagery associated with mainstream movies into a series of tongue-in-cheek commercials that bring alive the value proposition of the brand.
Taking creativity to the next level, iconic characters have been reimagined to spotlight the zero-fee promise in a fun and relatable way. From Lion King becoming the ‘Zero Forex Markup King,’ to Taare Zameen Par transforming into ‘Forex Markup Zameen Par’ and Captain America turning into ‘Captain O Forex’; these are designed to resonate with our audience.
Niyo SVP – head of marketing & growth, Sushanth Ravikumar said, “At Niyo our endeavour has always been to simplify financial services while ensuring our users get value for their money, our goal with this campaign is to deliver both value and engagement to our users. This campaign reflects that ethos by combining our zero-fee promise with a creative, pop culture-inspired approach. By turning ‘zero’ into a hero, we have crafted a campaign that’s both engaging and informative, perfectly aligning with our mission to make financial solutions accessible and enjoyable. This festive season, zero is the real hero, and we are excited to see how our users embrace it.”
Through creative outreach across various channels, the campaign encourages travelers to maximize their savings and experiences with Niyo’s products and services. Niyo’s upcoming festive campaign highlights the significant savings that can be achieved by using its unique services. Whether flying, sending money, or paying bills, Niyo users will always be at the forefront of the financial revolution.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
